A Year-round Event Strategy: The Key to Community Building

by Airmeet

Behind every successful association is a community that swears by them. Fostering that kind of connection and love is the hard part.

Between the world shutting down and slowly re-opening again, a whole roster of options – that may have gone unexplored earlier – opened up. Options like virtual meet-ups and events that now enable you to stay top of mind and deliver value all year round, and not just at that odd bi-annual meeting.

Learn how to create the perfect combination of virtual, hybrid, and in-person events that nurture relationships throughout the year. We’re bringing together association leaders and event organizers from global associations to reveal their event strategies so that you can learn how to:

Take an omnichannel approach to deliver “everywhere experiences”
Identify the right kind of events specific to your audience and goals
Drive ROI for the larger ecosystem of suppliers, sponsors, and exhibitors

Agenda

1) Recalibrating the ROI of a Solid Event Strategy

Gated events. Credit-based structures. Sponsorships, suppliers, and exhibitors. There are many ways to monetize events. But real ROI might stem from intangibles like community engagement and awareness. It’s time to recalibrate your revenue models.

2) Ask me Anything: Future of Events

Oscar Cerezales, Chief Strategy Officer, MCI Group

Oscar says too many people are focused on when ‘what we perceive as normal’ is going to be back, and not on how it is going to be different. Drop in your questions if you’re figuring out how to adjust your association’s strategies to the new reality.

3) There’s a Better Way to do Events

Good events are ones that engage the audience. Learn how to promote and create event experiences that reach and delight potential members wherever they are, and regardless of which device they are using.

4) Reviving Member Development and Engagement through Events

People no longer simply decide where to spend their money, they decide how they will spend their time. Highly engaged event participants are more likely to join or renew memberships. After a year-and-a-half of virtual meetings, people long for connection — but expectations for events are higher than ever before. Event engagement experts Thom Singer and Eliz Greene will share insights on providing high-quality content as well as high-value connection at your next meeting.

5) Networking Done Right: A Live Example

Networking loses its magic when there is a large number of people and not enough guidance. Experience first-hand the wonders a well-planned networking session can do. Lee Gimpel from Better Meetings will be prompting the right topics and setting the perfect example of how networking should be done.