Media & Entertainment

Axios Hosted High-Quality Events and Recorded Over 60% Attendance on Airmeet

Mukesh Kumar
• June 28, 2024
Overview
Company Name:
Axios
Industry Segment:
Media and Entertainment
Use Case:
Meetup/Webinars/Conferences

About Company:

Founded in 2017, Axios is dedicated to providing vital, trustworthy news and analysis through original, expertly narrated coverage of media trends, technology, business, and politics. Their approach offers smarter and more efficient insights into the topics shaping our fast-changing world.

Headquartered in the USA, the company continues to expand its reach, making content easily accessible through newsletters, websites, apps, and audio players. Axios ensures every piece of content is expertly crafted and narrated, offering unbiased content to its readers.

ROI / Benefits for the customer (numbers):

Expectations and Requirements from Airmeet

Expectations and Requirements from Airmeet

The team at Axios chose Airmeet for its easy and straightforward features and event solutions. To address their event-specific needs and requirements, they were seeking features like: 

  • Comprehensive event analytics and reporting 
  • Seamless integration support
  • Robust networking components
  • Branding & customization capabilities

Solutions Offered by Airmeet

Solutions Offered by Airmeet

Airmeet offered Axios a wide array of features to ensure an efficient workflow and seamless event execution, including: 

  • Detailed analytics and reporting with extensive insights and real-time data on event performance, registration & turnout, attendee engagement, and more.
  • API integration with a variety of tools, like CRMs, marketing automations, registration & ticketing, and more.
  • Engagement & networking components, such as polls, Q&A, emoji reactions, chat messages, breakout rooms, social lounges, and virtual booths. 
  • Event branding & customization to tailor the overall event outlook and incorporate branding essentials into event landing pages, virtual booths, networking lounges, registration forms, email communications, and event sessions.

With the virtual event platform’s robust capabilities, the team at Axios could: 

  • Track, monitor, and evaluate the overall event performance and attendee activity. 
  • Integrate with various tools and automations, including Hubspot.
  • Effectively engage and interact with their event attendees via different touch points.
  • Offer dynamic networking opportunities to facilitate face-to-face interactions and foster connections.
  • Create a personalized experience with a unique event outlook, tailored to brand-specific needs.
  • Customize every aspect of the event, from emails to networking spaces and more.

Positive ROI Impact:

  • With Airmeet’s user-friendly platform and features, the team at Axios achieved 4.5+ overall event ratings across all their events.
  • By leveraging Airmeet’s custom event reminders and personalized communication, the Axios team significantly increased attendee turnout, achieving over 60% attendance across their events. 
  • The team at Axios leveraged Airmeet’s integration capabilities with various tools to streamline their event workflow and ensure seamless transfer of event data.
  • Airmeet’s real-time analytics and detailed reporting allowed the Axios team to evaluate event performance in real-time, empowering them to make informed decisions by capitalizing on this comprehensive data.

Most-loved Features of Airmeet

Most-loved Features of Airmeet

Intuitive Interface:

Airmeet’s intuitive interface and user-friendly features provided a seamless experience for both the Axios organizing team and their attendees, resulting in positive feedback and highly-rated events.

Real-time Analytics:

By utilizing this feature, the team at Axios was able to track real-time event data, monitor attendee engagement, and access detailed insights. This comprehensive data empowered them to make informed, data-driven decisions and incorporate practical insights into their upcoming events.

Engagement & Networking:

Airmeet’s robust engagement and networking features offered an immersive event experience for Axios event attendees, providing numerous opportunities for them to connect, collaborate, and build meaningful relationships with one another.

Branding & Customization:

Airmeet’s branding and customization capabilities empowered the Axios team to host memorable and impactful events. By fully customizing the platform, they enhanced speaker profiles, event pages, virtual booths, and more. 

They also incorporated branding elements such as social media links, speaker images, banners, stage backdrops, virtual backgrounds, and videos, creating a cohesive, captivating, and engaging event experience.

Conclusion:

Airmeet offered the Axios team a specialized solution to address their event-specific needs.

The Axios team capitalized on Airmeet’s robust functionalities to boost event turnout, enhance attendee engagement, offer superior networking opportunities, amplify branding initiatives, and streamline overall event operations.

The virtual event platform’s user-friendly features, easily navigable icons, and straightforward interface simplified the entire event process, ensuring a seamless experience for both organizers and attendees. 

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