Businesses have also adopted this format in their event marketing initiatives, especially B2B companies. Snackable content, despite its casual sounding name, serves a much larger purpose that can contribute immensely towards greater revenue.

In this article, we’ll walk you through how to use snackable content for B2B events, what they can do for your event marketing initiatives, and more. Snackable content caters to shorter attention spans and content overload becoming the norm, it’s time to rethink how we engage.

So, are you ready to convert the casual event scrollers into loyal fans? Let’s dive into how blending your event strategy with snackable content can help you hit those goals.   

What is Snakable Content?

The digital world generates a continuous flow of content today, and people often struggle to stay focused for a long period of time. This is where snackable content comes into play. Snackable content for B2B events can help you to break down complex information into bite-sized, easy-to-digest pieces, which helps in keeping your audience engaged and provide them with exactly what they’re looking for.

This type of content typically appears as smaller elements within a larger piece, designed to catch attention of people as well as spark an interest among them, and push them to engage with the content. 

For example, you could share a captivating infographic which highlights key insights from your latest report. Once your audience checks out the infographic, you can encourage them to download the full report, creating a snackable content which can help them dive into more in-depth content. These can come in a variety of formats, like infographics, visuals, video snippets, and more.

Why Use Snackable Content for B2B Events?

Snackable content can be a game changer for marketing  B2B events.

• Increases Engagement – Crisp blog posts, and short videos come under the snackable content category which make it easier for your audience to absorb, share as well as comment
• Clear and Concise Message – In this busy world, where there is so much content to consume, snackable messages help to deliver messages clearly as well as concisely.
• Establishes Continuous Brand Presence – When you share snackable content frequently, your brand is constantly in front of your audience’s eyes, boosting brand presence.
• Helps in Content Production – Snackable contents also helps in efficient content production by transforming long form content like whitepapers into smaller units, like blog posts, infographics, social media snippets, which not only enhances content efficiency, but also saves time in production.

How is Snackable Content better from Long Form Content?

We’ve seen the importance of snackable content in B2B events, but how is it better than long form content? Well, snackable content offers multiple benefits compared to long form content, like:

Fits Changing Habit – Snackable content is ideal for shorter attention spans, which is the norm today. This is a game changer for B2B where quick and accessible information is the key.

More Resource Efficient – As mentioned, snackable content is quicker, and is also more economical to produce, hence it allows a steady stream of fresh content without being too resource-heavy.

Drives Reach and Engagement – Snackable content has easy shareable features on social media platforms, which amplifies your reach, fostering more user interaction.

Highly Versatile – Snackable content includes a variety of content starting from short videos to infographics, and this helps you to create a dynamic and engaging content strategy.

Works with Long-form Content – Snackable content, can parallelly work with long form content too, as it builds the interest for something bigger coming your way.  It is the perfect teaser for a deeper content, which can spark curiosity among audiences.

Types of Snackable Content

Snackable content is all about seamlessly fitting into your marketing strategy across different platforms, helping you show off your expertise and innovative edge. So, how do you transform your content into something snackable? Here are some types and examples of snackable content for B2B events that can do wonders:

Social Media Teasers

Quick, eye-catching posts that create curiosity and lead to more detailed content like a teaser video that links back to a case study or blog post on your site. These are perfect for generating buzz and pulling people in to learn more.

Infographics

Complex data can be confusing and infographics make it visually appealing, clear, and easy to digest. These work great on LinkedIn, where you can showcase efficiency improvements, new tech, or key stats that your audience can quickly grasp and share.

Microblogs

Share quick insights into industry trends or news that your audience can instantly absorb. Whether it’s a short X thread or a post on LinkedIn, these bite-sized pieces of info are easy to read, share, and spark conversation.

Explanatory Videos

Animated videos are perfect for breaking down your products or services in a way that’s easy for anyone to understand. Platforms like YouTube and Instagram are perfect for this, providing just enough time to explain, but not too much for anyone to get lost.

Customer Testimonials

Nothing speaks louder than happy clients. Share short videos on LinkedIn where your customers talk about their success stories with your product or service. It’s authentic, impactful, and shows how you’re making a real difference.

Examples of Snackable Video Content

• Tutorial Videos – Instagram reels are considered a great medium for showcasing quick demos. You can create a video of a particular feature, showcase how it works, provide a tip on how to use it correctly, and you can also highlight a particular benefit in 90 seconds, making it count among the best snackable content for B2B events. 
• Behind-the-Scenes – This is a great example of snackable video content. You can spark a great interest as well as curiosity among your audience by providing them a sneak-peek or an insider’s view of your event or company on TikTok. You can share authentic snippets of backstage moments which the people can relate to, and are curious about.
• Product Presentations – There are several YouTube Shorts  which present a newly launched product or a particular feature. It is about showing your product’s value in a way that is easy to understand.
• Interactive Live Videos – If you’re looking to find some of the best snackable content for B2B events, interactive live videos, available on social media platforms like, Facebook, Youtube, or Instagram are a great choice. Regardless of whether you’re hosting a webinar, or a Q&A session, or live demo, you can engage directly with your audience. Besides, it is also a terrific way of getting real-time feedback.

Integrating Snackable Content into Your Content Strategy

Incorporating snackable content for B2B events and its content marketing strategy can work as a game-changer. It’s all about making sure your short, quick content pieces work hand-in-hand with your more detailed content. Here’s how you can smoothly blend snackable content into your overall plan:

1. Plan with Purpose

Set your goals clearly – is it to increase your reach, securing more engagement, or establishing brand engagement or awareness? Then plan when the most relevant snackable content and its corresponding long-form content assets.

2. Manage the Content Lifecycle

Make sure that the content remains evergreen, which involves planning for regular updates, repurposing the content, and creating snackable content that will fit into the current trends. Your goal should be to keep your content fresh and engaging, so that the audience doesn’t lose interest.

3. Balance the Mix

Snackable content comes in a variety of formats, and it is smart to make the full use of it. As mentioned earlier, it is great for securing the attention of people, but always balance it with insightful pieces that showcase your expertise. Craft something that will pull people in, with long-form content as the meaty, valuable insights, and see them coming back for more.

4. Make the Most Out of What You Already Have

Use your existing long-form content to repurpose into snackable content assets. And a great way to do that is by pulling out the key takeaways from those long blog posts, and converting them into stats and infographics, quotes, and publishing these as bite-sized posts on social media.

5. Spread the Word Across Channels

Snackable content thrives even better, when it is distributed across platforms. You can try sharing these  pieces of content across your social media channels, as well as in newsletters and use them as a teaser for more detailed material.

Proven Tips for Using Snackable Content from Your B2B Events

Today’s prospects are indeed swamped with low-quality content coming at them from all directions. As the noise gets louder and attention spans get shorter, the demand for quick, high-quality bite-sized content is only going to grow.

So, how do you make sure your snackable content rises above all that chaos? Let’s dive into some practical tips that’ll help you stand out and capture your audience’s attention.

1. Don’t Just Chop Up Long-Form Content

We’ve all been tempted to just clip a webinar or workshop and call it a day. But if you want snackable content that actually works, it’s about more than simply shortening your long-form content assets. Your goal should be to make your content even easier to digest, share, and engage with. Here’s how you can do that:

• Keep it simple and short: The quicker you get to the point, the better.
• Format for each platform: Don’t just repost the same content everywhere; tailor it to fit the offerings of each channel.
• Add a clear CTA: Always tell your audience what to do next, whether it’s registering for an event or downloading a full report.

Quick wins like these make it easy for your audience to share, which helps drive more engagement and registrations. But don’t forget that quality is key. Whether it’s text, graphics, or video, your snackable content needs to look great and be easy to consume on mobile.

2. Create Organic Moments of Connection

The best B2B events don’t just push content – they create moments of genuine connection. These real-time moments are perfect for turning into snackable content that keeps attendees hooked and excited for your future events.

To spark those connections, try:

• Using your event platform’s engagement tools to encourage attendee interaction.
• Adding gamification features or networking capabilities to elevate the experience.
• Running live Q&A sessions or polls that double up as snackable content.
• Capturing key moments as teasers for upcoming events to keep the buzz going.

However, don’t forget to include snackable content in your pre- and post-event emails to boost opens and click-through rates. And if your event platform syncs with tools like HubSpot, you can streamline the process and save time.

3. Plan for Post-Event Content Creation

Think of your event as just the starting point. In today’s world, events aren’t just one-off occurrences, they’re goldmines for content that can work for you long after the event ends.

To really make the most of your event content, try:

• Repurposing key moments: Grab highlights, panel discussions, or hot takes and turn them into snackable pieces that tap into trends or current news.
• Creating an on-demand content hub: This keeps past event content accessible, while encouraging sign-ups for future events.
• Using AI tools to streamline: AI can help you quickly turn long-form content into snackable bits, saving you tons of time.

Tailoring Snackable Content for Each Platform

When you’re using snackable content for B2B events, you should carefully apply your content to each of the platforms on which you’re promoting your event. Here’s what you need to do:

• Facebook and Instagram – These platforms are great for showcasing visual content, hence, short clips are recommended here, which can help you to spark the engagement among people via likes, comments, shares.
• LinkedIn – LinkedIn is a great platform for promoting professional events, best for showcasing infographics, as well as short videos that can help in conveying complex information in a visually engaging way,and enabling effective understanding.
• YouTube and TikTok – These platforms are ideal for putting entertaining or explainer videos. They have a strong algorithm, which if used correctly, are great in providing in educational or engaging content

Bottom Line

Snackable content for B2B events in today’s crowded digital landscape, are the perfect way to grab attention and keep your audience engaged. By delivering quick, digestible pieces that align with your target groups’ needs, you’re not just cutting through the noise you’re building lasting connections. 

When used effectively, snackable content can drive engagement, highlight your expertise, and make your brand unforgettable all while making complex ideas easy to digest, one bite at a time.