Realizing this, businesses, marketers, educators, and professionals can use on-demand webinars as long-term, scalable means of increasing audience reach while maximizing content engagement.
However, it cannot be overstated that the selection of a platform and tools to host on-demand webinars will further define the seamlessness, professionalism, and impact of the overall event.
In this article, we’ll walk through the various tools that support on-demand webinars, and also explain why we think Airmeet is the best platform for hosting and managing these events. In addition, we will look into the advantages, challenges, solutions, and answers to some frequently asked questions to show you how you can fine-tune your on-demand webinar strategy.
What Are On-Demand Webinars?
An on-demand webinar is a pre-recorded webinar session that is available for viewers to access anytime, and as many times as they want to.
Unlike live webinars, where everything takes place in real-time, on-demand sessions provide attendees the flexibility to view the content at their convenience.
Unhindered by time zones, such flexibility makes on-demand webinars even more appealing when targeting different audiences.
Key Benefits of On-Demand Webinars
- Greater Accessibility: Attendees can view the webinar whenever they desire – be it during their commute, after work, or on weekends.
- Evergreen Content: On-demand webinars continue to serve you, after the live presentation concludes, proving to be powerful tools for lead generation and content marketing.
- Lead Capture and Nurturing: On the registration page, businesses can capture potential leads and important information about the prospects, to be able to follow up and nurture leads accordingly.
- Higher Attendance Rates: With no time pressure for attending a live event at a designated time, on-demand webinars usually see even better attendance and completion rates.
- Cost-effective: Pre-recorded webinars do not involve the many expenses that are typically associated with the logistics of a live event – venue rentals, travel arrangements, etc.
Why Airmeet Is the Best Platform for Hosting On-Demand Webinars
Airmeet is one of the best webinar platforms for hosting on-demand webinars because it offers a wealth of functionality and ease-of-use, along with a high degree of customization. Airmeet also offers multiple capabilities to increase audience engagement, while providing insights through detailed analytics.
Key Features of Airmeet for On-Demand Webinars
Custom Branding
With Airmeet, you can customize the appearance of your webinar backgrounds, registration pages, and emails to match your brand’s visual identity as closely as possible.
Scalability and Flexibility
Airmeet’s scalable architecture can deliver on requirements for small webinars for niche audiences, as well as large-scale virtual events hosting thousands.
The webinar platform ensures seamless on-demand webinar hosting and optimizes each webinar for a top-of-the-line experience for the audience.
Essential Tools to Spice up Your On-Demand Webinar Strategy
Here are some tools crucial in streamlining the processes from planning, promoting, delivery and following up:
1. CRM Tools for Managing Leads
Customer Relationship Management (CRM) tools manage your attendee data, track your leads, and nurture your prospects after the webinar. Integration between Airmeet and a CRM tool can put better traction on your follow ups and conversions.
- HubSpot CRM: This software permits lead tracking, segmentation, and automated follow-ups.
- Salesforce: A heavy-duty CRM with powerful analytics and customization.
2. Email Marketing Tools for Promotions and Follow-Ups
Essential for promoting your on-demand webinar and keeping attendees engaged, these email marketing tools help with personalized invitations, reminders, and follow-up mails:
- Mailchimp: The go-to for all kinds of email automation and customized mail templates.
- Active Campaign: This tool is useful for advanced automation workflows with segmentation options.
- Sendinblue: Useful for email marketing, SMS campaigns, and landing page creation.
3. Automation for Workflows
Automation tools save you time by setting up the repetitive processes, such as sending reminders for webinars, syncing data of attendees, and keeping track of registrations.
- Zapier: Connect Airmeet to thousands of apps for your automation workflow.
- Make (Integromat): Allows you to implement automation for complex processes that have visual workflows.
4. Design and Visual Tools for Engaging Content
Create beautiful and professional-looking graphics to promote your on-demand webinar. Use these tools to design slides, banners, and promotional materials for your webinars:
- Canva: A beginner-friendly design tool for putting together graphics, social media posts, and slide presentations.
- Adobe Spark: A useful tool to create promotional videos and branded graphics.
5. Analytics Tools for Measuring Success
While Airmeet provides great insights into the performance of webinars, you need other tools that can help with product evaluation and corporate decisions.
6.Webinar Recording Tool
This allows you to capture live webinars and turn them into on-demand video recordings. Some features that are included are recording both audio and video (screen sharing), presentation slides, and interactive features from your live event.
All recorded content must be edited for clarity and professionalism and made accessible for on-demand viewing. This tool is useful for taking live presentations and turning them into on-demand content.
7. Video Hosting Tool
After you record your webinar, you will need a video hosting tool to store and stream it. Some examples are Vimeo or Wistia, as these tools allow you to upload your on-demand webinar video content. They allow customization of the appearance of the video player you embed in your website (like logo, call to action, custom thumbnail, etc.).
Additionally, these platforms provide you with analytics tools to measure viewer engagement and how your on-demand webinar is performing. After your webinar has been recorded, video editing tools can be utilized to “clean up” your content, edit out certain bits, and add interesting effects to your video, like captions, annotations, or transitions.
Advantages of On Demand Webinar Tools and Platforms
1. Increased Engagement with Viewers
Your audience can view on-demand webinars like they would a live webinar. But with the help of engagement tools like interactive video features, polls & surveys, and chat integrations, your audience will get more value out of the webinar.
By using interactive features in your on-demand webinars, you can continue to generate an incredible level of viewer engagement that makes the content more relatable & personal to the audience than a passive one.
Interactive webinar tools like click on links, Q&As, tooltips and other resources keep viewers engaged, even when they aren’t present during the live event.
2. Higher Flexibility and Convenience
One of the biggest advantages of on-demand webinars is that they’re available at any time. This flexibility also allows you to gain access to a wider audience (people in different time zones or those juggling a busy schedule), increasing the likelihood of more people watching.
3. Scalability Without Extra Effort
When you host a live webinar, you need to make sure everything runs smoothly, from keeping track of the participants’ chats to helping troubleshoot any technical issues.
Webinar platforms like Airmeet allow you to invite hundreds of attendees or viewers to access the session, without having to put in any extra work or worry.
This is great for larger organizations or marketers who want to reach a global audience, and allow them to access their content, without having to plan and host several live sessions.
4. Automated Lead Generation and Follow-ups
Many tools will also let you capture leads and follow-up directly during the webinar. For example, if you use a registration and tracking app like Formstack or Typeform, you will be able to automatically capture the information of each viewer, like their contact information and what they’re interested in (or you can get even more specific by tailoring follow-up emails).
Plus, with integrations to a CRM, you can also track interactions in lead profiles, and nurture leads over time so they’ll be easier to convert. By automating lead generation and follow-up, you’ll be able to free up your time and maximize conversions.
5. Security and Privacy
Many platforms offer you the ability to password-protect your webinars, restrict access to certain groups, or create registration requirements to grant access to webinars.
This can provide additional security for your event, if you’re looking to host sensitive content or want to maintain control over who can see your webinars.
Plus, these security features help ensure that your user data is handled securely and in accordance with privacy regulations like GDPR or CCPA.
6. Extended Learning Opportunities
On demand webinars can be used in educational settings or for professional development. Tools that allow you to record your webinars, set up quizzes and even offer certificates can turn your webinars into learning modules.
You can set up features, like quizzes or knowledge checks during the webinar to provide extra value to your participants and help them retain their knowledge.
7. Content Repurposing
Using on-demand webinar tools also allows you to repurpose your webinar content in different ways. Recorded webinars can be turned into blogs, articles, social media posts, or short videos that you can post on your website or on social media platforms like YouTube or Instagram.
By repurposing your webinar content you’ll be able to extend the lifecycle of your webinar presentation, and reach new audiences across different channels, thus boosting your webinar ROI overall.
Conclusion
Using modern, reliable tools for on-demand webinars offers significant advantages in terms of engagement, scalability, cost-efficiency, branding, and lead generation. These tools not only enhance the viewer experience, but also make it easier for businesses to capture and nurture leads, track performance, and continuously improve their content strategy over time.
FAQ
A live webinar is conducted in real time where you can participate, ask questions and interact with the host and other participants. An on-demand webinar is a pre-recorded webinar that can be accessed at any time after the live webinar has been broadcast. On-demand webinars provide flexibility to viewers based on how and when they wish to consume the content, whereas live webinars allow people to interact more in real time.
Leverage polls, quizzes, surveys, or other active engagement tools to boost audience engagement. You can use Airmeet’s live chat + Q&A, as well as emoji reactions in the on-demand webinar, to make it more interactive. Keep the content brief and eye-catching, and use them as actionable items.
Yes, you can record your live webinars and turn them into on demand webinars. Once the live session is over, you can turn the recording into an on-demand webinar. This will allow you to reuse your webinar content into an evergreen content asset and boost your lead generation efforts.
Most common problems are lower real-time engagement, content maturity, and visitor retention.
To overcome low engagement, use Airmeet ’s engaging tools like live chat, Q&A and polls.
To keep the content fresh, you’ll want to add new information, case studies, or industry changes to your webinars.
To help keep people interested in your webinars, keep it short and have clear call-to-actions (CTAs) to hold people’s attention.
Promote your on-demand webinar using multiple channels, such as:
- Email Marketing: Send personalized invitations, reminder emails, and follow-ups.
- Social Media – Post interesting content, teaser videos, and countdowns to drive people to your webinar.
