Currently, generative artificial intelligence is transforming numerous sectors. Generative AI is a type of AI model that uses machine learning language and creates new pieces of content. They are revolutionizing every industry such as healthcare, education, and more.
AI-first search engines are an innovative platform designed to provide meaningful and targeted answers. It provides instant results with AI-based algorithms and natural language processing. The whole change the answer engine brings about is that it makes the information more accessible and easier to find.
One of the most popular AI search engines is Perplexity.AI which is known as an AI-powered chatbot and created to be an alternative to traditional search engines. Instead of listing links, it summarizes the website content in newly generated text and gives you helpful answers.
In this guide, we will know how Perplexity and the answer engine will assist you in boosting your webinar strategy.
What is Perplexity? & How Does it Work?
Perplexity is an AI search-and-answer engine platform that is used to get up-to-date information, just like we do on Google. It aims to deliver the latest & accurate data that summarizes the answers to the queries in a cool way.
The Perplexity platform is a top AI-powered search engine because of its conversational quality, real-time search capabilities, source citation, and versatile content handling which makes it very useful for academic research, professional inquiries, and any task that requires accurate and up-to-date information.
It uses new language models like GPT-4 Omni and Claude 3 in order to understand the context and nuances of your question. Their bot gathers information from authoritative sources like published articles, & trusted websites, and presents it to you.
This AI-based tool provides brief, clear, and relevant answers that directly address the user’s question, reducing the need to browse over numerous search results to discover the correct answer.
For example, if you search “What are the benefits of hosting a webinar?” then Perplexity will thoroughly outline the benefits of hosting a webinar.
A Brief History of Perplexity
Perplexity was founded by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski in 2022. They are all engineers who have worked with back-end systems, AI, and machine learning before. All four founders previously worked at Google AI, became friends there, and eventually decided to establish their own company.
Their company’s mission was to make it simpler to access new information in real-time. The name “Perplexity” was picked to represent the company’s commitment to delivering precise and informative responses to users’ queries.
The company is based in San Francisco, California. In the rapidly growing AI-powered search engine market, Perplexity AI is now gaining ground.
Why Use Answer Engines Like Perplexity?
An answer engine like Perplexity is an extremely beneficial software application for marketers and content creators since they are able to provide comprehensive, quick, and valuable responses to a broad range of questions. In fact, this AI-driven tool not only delivers accurate results but also helps enhance your content strategy and streamline the research process.
The following text will explain why you need an answer engine:
- Gain Instant Access to Information: Perplexity uses a large language model (LLM) that is trained on massive amounts of data and text. This model uses natural language processing (NLP) to understand human queries. It responds to your questions within a second, making it easy to get the information you need.
When you ask a question, the model analyzes it to understand the intent of your query. It then searches a vast collection of datasets to find relevant information that matches your query. Next, it generates and provides you with an informed response to your query in a couple of seconds. - Improved User Experience: With the Perplexity search engine, you not only get faster responses to your queries but also accurate and relevant answers that lead to a more satisfying user experience.
Their natural language model makes it much easier for you to find what you’re looking for, eliminating the need to browse multiple search results. By delivering information quickly, the answer engine enhances your overall research journey. - Improved Productivity: The answer engine allows you to spend less time on one piece of information. Their algorithms actually better understand the context and intent of your question, letting you get an appropriate answer in just a few seconds.
After searching for specific information, the results you get are directly related to your topic. This means you are less likely to get incorrect or outdated information. By getting more relevant results, you complete the task more efficiently, further improving your productivity. - Offers a Free Edition: Perplexity costs nothing to create text, translate languages, craft various forms of creative content, upload images, and receive answers to your questions. You can access the platform straight from their website, type your prompt into the search bar, and conduct infinite research at no cost.
- Accessible on Mobile Phones: The perplexity AI search engine supports smartphones. Their app is available to download on both IOS and Android devices. One of the standout features of their mobile app is that it supports voice search. This functionality enables you to ask any questions on your mind and receive the right answers without typing in, providing a truly hands-free experience.
Perplexity and Answer Engines Help with Webinar Content Creation
Perplexity AI is an amazing search engine to enhance your content marketing strategy. This AI-based platform works much like Google. Instead of giving you the links to click on, Perplexity actually gives you the answer you want.
Let’s see how the Perplexity search engine can assist you in making content for webinars:
- Identifies Trending Topics: Perplexity analyzes large datasets of text related to your field or industry to discover webinar-related topics. It efficiently identifies the emerging and hot topics in your niche. The topics obtained from their search engines can be used to write blog posts, forum discussions, or social media posts.
For example, if you search for a prompt like I want to host a webinar on “technology trends” so suggest topics to cover and discuss. You will get plenty of fresh topics to cover.
- Assist in Keyword Research: When it comes to performing in-depth keyword research, we mostly rely on paid tools such as Semrush, ahref, and more. But, now the same thing can be done from Perplexity and the answer engine as well. The only difference would be that there you had to pay and here you do it for free.
The Perplexity and other answer engines will provide you with all keywords you want related to your webinar topic, whether it is a secondary keyword or a long tail keyword. All you have to do is type a perfect prompt.
For example, if you are hosting a webinar on “Digital marketing best practices” then you will enter a prompt [Suggest relevant secondary keywords for the “Digital marketing best practices” topic]. It will provide you with a list of secondary keywords.
Another prompt you can enter is [Recommend relevant secondary keywords for the “Digital marketing best practices” topic]. You will see a set of long-tail keywords.
Those secondary and long-tail keywords can be used in your webinar landing page’s meta title, description, H1 tags, and body text. This approach will help you optimize your webinar page for SEO, boost its visibility in Google’s search results, and make your webinar reach a potential audience.
- Assists in FAQ Creation: FAQ stands for “frequently ask questions” which addresses the most common customer queries. This allows you to directly answer the questions your audience has about the webinar such as “What are the benefits of attending a webinar?, what topics will be covered in the session?, who will be the speaker? etc”.
Such commonly asked questions would easily be generated from Perplexity AI. It can easily analyze vast amounts of text and spot common trends in the queries people often ask. In fact, the Perplexity answer engine will help you gain the actual query in the mind of the customer.
By incorporating real and genuine questions into the webinar itself, and the webinar landing page, you will easily provide your audience with every detail about the topic. - Webinar Invitation: The webinar invitation is the first stage in which you connect with the audience. With Perplexity and the answer engine, you can tailor your webcast invitation and make it more relevant and engaging.
AI search engines will help you create a compelling subject line, and description text as well as discover high-performing keywords to include in the invitation. Also, they can suggest a persuasive CTA (call to action) that will encourage recipients to register for the webinar.
For example, if you are hosting a webinar on “SEO Best Practices” then enter a prompt “Create a compelling email invitation template for my “SEO Best Practices” webinar”. You will come across an invitation template with a catchy subject line, engaging body text, and more.
Once you have the template, you can customize it according to your needs and webinar goals as well as tailor the invitation message to effectively interact with targeted recipients.
Overall, the Perplexity answer engine will help you create visually appealing email templates and highly personalized invitations that resonate with a target audience.
Conclusion
Perplexity and answer engines will significantly enhance your webinar strategies. By leveraging an AI-based answer engine platform, you can create highly targeted webinar content that aligns with user queries.
Answer engine like Perplexity uses more natural language to create human-like content. Instead of relying on keywords, AI answer engines examine your queries and check your preferences from past interactions, interests, and behaviors so that they can provide personalized answers to fulfill your requirements.
When users engage with Perplexity and answer engines, there is a very high chance that marketing content from a brand can surface at the third or fourth level. If you start with a high-level topic and dig deep into the topic, you will discover very nuanced answers.
Answer engines are fascinating in the discovery of relevant content that is otherwise hard to discover and as they add more personalization to content strategies, they can help businesses tailor their content to specific audiences and improve their overall engagement.
A really good webinar strategy can open doors for unexplored viewpoints around the topic giving a certain brand the advantage of covering a new ground. Whether you want to generate well-written answers or create content for a webinar, the Perplexity, and the answer engine are your best assistant.
You will be always ahead in trend if you use Perplexity and answer engine into webinar strategy. By leveraging the power of Perplexity and the answer engine, businesses can definitely elevate their webinars to new heights and achieve their marketing goals.
FAQ
A webinar strategy is an all-inclusive blueprint that outlines your webinar objective, target audience, content, marketing plan, and more. It assists you in designing marketing-oriented webinars that bring results.
Perplexity Pro is a premium package that allows you to use the full capabilities of this AI-based tool. It provides faster responses compared to the free version. Their paid plan costs $20 per month which includes unlimited quick searches, 300+ pro searches per day, and unlimited file uploads and analysis.
Yes, Perplexity and answer engines excel at responding to long-tail inquiries. It browses through huge amounts of data to find the most accurate answers. Addressing long-tail queries is essential because it provides detailed and helpful answers to the concerns that customers may have, which are not always addressed by high-level content.
