Imagine having a powerful marketing tool at work round the clock, enabling you to generate quality leads and score sales even when you’re asleep.
An evergreen webinar is your ultimate sales-generating machine that never breaks down. It’s a groundbreaking solution that bridges the gap between automation and authentic engagement.
However, it can be tricky to create a webinar when you haven’t done it before. We’re here to help you with that.
In this guide, we will walk you through everything you need to know about evergreen webinars. We’ll help you understand the fundamental concepts and tell you how you can effortlessly start getting more eyeballs through your webinars.
Whether you’re a marketing professional or a businessperson, this guide will teach you all the essential details that will help you generate traction through pre-recorded webinars with ease.
What is an Evergreen Webinar?
An evergreen webinar is simply a pre-recorded presentation that you create around topics that are less likely to acknowledge obsolescence. You make them available either on-demand or after conducting thorough research.
It may seem like a live event, but it’s not. Unlike live webinars, an evergreen webinar doesn’t require the real-time presence of its audience. They’re accessible 24/7, allowing the intended audience to easily attend them across different time zones.
Since an evergreen webinar is pre-recorded, there’s minimal room for technical glitches or hiccups. You review them before publishing, offering a seamless experience to all in attendance.
An evergreen webinar stays relevant and valuable over time. However, there’s a downside to creating them. They just focus on basic concepts, timeless problems, strategies that don’t change, and simple methodologies.
Benefits of an Evergreen Webinar
Evergreen webinars provide you with all the benefits of traditional webinars and more. You get to grow your reach, generate brand awareness, build authority, and generate quality leads with minimal effort.
1. Time and Resource Efficiency
Hosting a live webinar day in and day out can overwhelm you. It can be a daunting process that depletes your resources and energy. Evergreen webinars fix this problem for you.
Instead of hosting a live session discussing certain topics, plan upfront and come up with a perfect presentation around topics that align with your niche.
Invest your time and resources once and it pays dividends in the long run. An evergreen webinar has the potential to serve as a timeless and efficient lead magnet that helps you attract promising prospects that fuel your sales funnel.
2. Ability to Cast a Wider Net
You’re not immune to time and geographical constraints when trying to generate leads for your business. Evergreen webinars help you bypass such limiters and cast a wider net.
For example, anyone can access your content around the globe. There are no geographical restrictions, as the content is readily available on demand. The 24/7 availability of an evergreen webinar means you never miss out on potential leads.
Furthermore, you can host a single webinar if you choose to go live. On the contrary, you can upload multiple pre-recorded ones. The visitors can access these sessions simultaneously, which acts as a multiplier to your reach without additional effort.
3. Flawless Execution
Technical glitches, blunders, and awkward pauses are inevitable during the live sessions. However, you can avoid such mistakes and create a flawless webinar by pre-recording the session.
Evergreen webinars eliminate the risk of making mistakes entirely. You can edit the recorded footage and fine-tune it until you hit the mark. The transition from one topic to another is seamless with a polished delivery.
You can give your absolute best, which increases your chances of creating engaging content optimized to boost your conversion potential.
4. Better Engagement
Flexibility complements user experience. You should allow your audience to interact with your content on their terms.
For example, not everyone will be OK with your scheduled breaks during the session or their duration. What if an attendant receives an important call or is struggling to stay focused while you’re in the middle of discussing an important topic?
A pre-recorded webinar gives your audience the freedom to interact with your content in a way that works for them. They can pause the session or go back and rewatch a crucial point that they didn’t quite understand.
This flexibility drastically improves the learning experience and retention, giving you more satisfied and well-educated prospects.
5. Improved ROI
It won’t be wrong to say that pre-recorded webinars have the potential to offer a higher return on investment compared to live sessions.
Hosting a live webinar gives you returns as long as your session is active. Once it ends, the engagement stops. Evergreen webinars are different. They’re a one-time investment with minimal ongoing maintenance costs.
They give you an opportunity to keep generating leads, which decreases the lead acquisition cost over time and enhances your return on investment.
Types of Evergreen Webinars
Evergreen webinars can be on-demand sessions or pre-recorded presentations on relevant topics that resonate with your audience’s interests or niche of choice.
The goal here is to educate your target audience and get more eyeballs. So, one size doesn’t fit all. Different business objectives may call for a distinct approach, requiring you to choose a format that best meets the requirements.
Let’s talk about the core types of evergreen webinars that serve different purposes.
1. Informational Webinars
Every customer journey starts with an informational query among different search intent types. People want to learn and explore solutions to their problems.
Educational webinars come in handy here, breaking down complex topics into easy-to-consume content. Here, you generate awareness and help your audience find viable fixes to their problems.
Educational webinars give you the best results when you focus on practical applications rather than just presenting information.
For example, a pre-recorded webinar where you guide your audience comprising SEO professionals through a step-by-step process to score higher search engine rankings would get you more engagement than the one where you just talk about basic SEO concepts.
2. Product Demos
Product demonstrations are important, especially when you operate in the SaaS industry. Your potential customers would want to test out your solutions before buying them.
However, scheduling a product demonstration for each prospect separately can be an extremely overwhelming task. A viable approach would be to record a webinar where you showcase the practical value of your offerings.
The goal here is to cater to the concerns of the intended audience and demonstrate how your solutions solve their problems. It helps potential users envision how your solutions would help them achieve their goals or fit into their workflow.
3. Lead Magnets
A pre-recorded webinar can be an excellent tool for generating quality leads. You provide valuable content to your audience in exchange for their contact details. You can use this information to stay in touch with your audience and build their interest in your paid offerings over time. It’s a simple lead nurturing tactic.
The value proposition is the key to making things work here. You should design your content to be genuinely helpful and provide your audience with useful insights. It helps you build trust and authority in your respective industry.
4. Sales Presentations
You can say that a sales presentation is a bit similar to the product demo webinar type. Your ultimate goal here is to score a conversion. However, the way you structure your content during a sales presentation is a bit different than product demos.
You start by identifying and explaining the problem and building your way to your product or service as a viable solution. Unlike a product demo, it’s not a walkthrough of how a particular product or a service will solve a problem. Think of it as the final push that your audience may need.
You showcase your capabilities. Plus, you leverage social proof, such as testimonials, which can boost your conversion rate by up to 34%.
5. Hybrid Webinars
Hybrid webinars are best suited when you are introducing complex solutions, which require you to educate the audience and give a demonstration.
You start by generating awareness about who you are and what you bring to the table. Discuss the problem and recommend alternative solutions. Then, transition into a practical demonstration using your product or service.
It doesn’t always have to be in that particular order. It’s just to give you an idea of how hybrid webinars work.
For example, a company specializing in small business VoIP solutions can use an evergreen webinar to educate business owners on the benefits of switching to VoIP and provide a hands-on demonstration of their solution.
To make things more interesting, you can add a Q&A session at the end of a webinar, where you welcome questions from your audience and provide answers to them via chat, email or other communication channels.
Hybrid webinars are excellent for nurturing leads through different stages of the buyer’s journey while providing value to the intended audience at each phase.
How to Create an Evergreen Webinar
There are different ways through which you can create an evergreen webinar. The easiest of them all is to use a webinar platform. It makes the process simple for you, especially when you’re new at implementing this strategy.
Our recommendation is Airmeet, as it enables you to make a pre-recorded session accessible in a matter of minutes. You can choose to go with any other solution of your choice. The steps, however, may vary depending on the features that your choice of tool has to offer.
Here are the steps to create an evergreen webinar using Airmeet:
Step 1: Log into your Airmeet account. Go to the “Events Dashboard”, access the “Sessions Tab”, and click “Add Schedule Item.”
Step 2: Choose “Pre-Recorded Video Session” as an activity.
Step 3: Add the necessary details about your webinar and customize your event the way you want.
Step 4: Click “Upload Videos” to add your pre-recorded webinar and select the “Session Duration.”
Step 5: Go to the “Access Tab” to set your access permissions.
Step 6: Once you have successfully uploaded your pre-recorded session click “Preview Upload” to make sure everything is in place and then click “Done.”
The session will be auto-played at the scheduled start time.
That’s all it takes to create an evergreen webinar using Airmeet. Quite easy, right?
Note: Once the organizer makes this session live, it’s going to be an open forever type, i.e., an evergreen session, till the time the organizer closes it.
Wrap Up
Evergreen webinars serve as an effortless way to grow your reach and maintain a strong connection with your audience. It’s a visual content format that serves diverse purposes and helps you score quality leads for your sales funnel.
The beauty of evergreen webinars is that they provide value in the long run. Whether you’re an entrepreneur or a marketing professional, you can educate your target audience and convince them to try the solutions you offer while saving time and essential resources.
You just need to have a clear goal in mind, create content around timeless topics, and offer value to your audience for your webinar to give you exceptional results.
In this guide, we’ve addressed everything you need to know about evergreen webinars and shown you how to create them with ease. If you have been on the fence about whether or not you should leverage them, what we covered in this article will help you make up your mind.
FAQs
An evergreen webinar is a pre-recorded session around timeless topics. Unlike a live webinar offering a definite but short-lived value, an evergreen webinar provides sustained, long-term results. You can cast a wider net and engage your audience beyond regional boundaries.
The core objective of an evergreen webinar is to educate your target audience and build a strong connection with them. It helps you engage them and convert them into valuable prospects for your sales funnel.
An evergreen webinar platform is a digital solution that enables you to effortlessly upload pre-recorded sessions and make them accessible to your target audience. It’s an excellent solution for marketers and professionals who have just started their entrepreneurial journey.
Author Bio
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.
