Research states that nearly 91% of consumers are attracted to video content.
As more and more business content assets transition to the video format, thanks to social media platforms, it is fair that event-related content also evolves.
This article aims to bring you everything you need to know about how you can leverage this powerful tool to maximize the impact of your next event.
We’ll walk you through what they are, the benefits of creating effective event videos, a quick guide to event video ideas.
What is an Event Video
An event video is a dynamic way to promote your event, whether it’s a captivating teaser before the big day, a video-based presentation tool used during the live event, or a post-event highlight reel. These videos help boost engagement on social media and other platforms, creating excitement and anticipation among potential attendees as well as attendees.
Think of pre-event videos as a sneak peek into what your event offers – showcasing behind-the-scenes moments, speaker insights, or attendee experiences. They not only drive ticket sales but also foster a sense of community and connection.
Post-event videos can capture key takeaways from the event, clips of speakers addressing the audience, some fun video testimonials from attendees and such!
In a world where visuals dominate, a well-crafted event video can truly make your event shine!
Benefits of Using Event Video
When it comes to capturing the essence of your event, video is unbeatable. It brings energy and creates a sense of excitement in a way that words or photos simply can’t match.
To truly stand out in today’s bustling event scene, investing in compelling videography is essential. It showcases what makes your event unique and can create a huge impact on audiences.
- Using Videos in Pre-Event Marketing – Creating buzz is the name of the game in event marketing, and promo videos are your best friends here. They’re perfect for building anticipation and generating excitement, long before the big day arrives. Think of teasers and sneak peeks as your secret weapons to boost registrations and get people talking!
- Using Videos During and After the Event – For a real impact, plan your event videography with care. Your videos should not only captivate audiences but also motivate viewers to take action. Share valuable insights about the takeaways from the event.
Live streaming also can elevate the experience, making it far more engaging than traditional slideshows. Include video testimonials from attendees, speakers, sponsors and partners. Once your event concludes, and you’ve edited your clips, leverage it to improve SEO, broaden your reach, and maximize engagement.
Types of Event Videos
Event videos can take many forms, from captivating teasers to promotional clips, but there’s so much more to explore! Each type serves a specific purpose at different stages of your event, making it crucial to weave them into your marketing strategy.
Let’s dive into the various types of event videos:
1. Video Ads
Video ads are a fantastic way to elevate your event marketing and draw in potential attendees. They allow you to reach audiences who might not otherwise have not discovered your event, whether your event is virtual, hybrid, or in-person.
Before the event kicks off, video ads can help spread the word and generate buzz around it. Since audiences are increasingly drawn to video content, these ads are more likely to engage viewers and drive registrations. Launch your video ads ahead of time to maximize their impact!
2. Teaser Videos
An event teaser video is one of the most effective ways to promote your event and capture online attention. No matter the type of event, a teaser video is a must-have. Released before the event, it shares essential details like the date, location, purpose, and what attendees can look forward to. It typically ends with a strong call-to-action, inviting viewers to sign up.
Teaser videos work wonders for boosting attendance and generating excitement.Their versatility makes them suitable for any event type, making them a key part of your marketing toolkit.
3. Event Awareness Video
Not quite ready to unveil a full promotional video for your event? No problem! Creating event awareness videos can be a fantastic way to engage and educate your audience about the event’s topic beforehand.
These brief videos can highlight key themes, introduce speakers, or share valuable insights that resonate with your audience. By offering a sneak peek into what attendees can expect, you not only build excitement but also foster a deeper connection with potential participants.
Event awareness videos are a great way to spark interest and kickstart conversations, paving the way for a successful promotional push when the time is right.
4. Event Promotional Video
A video promo is incredibly flexible. You can showcase it on your website’s landing page, include it in your email outreach, or share it across your social media channels.
The more views your promotional video gets, the greater the chance that the viewers will sign up for your event. It’s a powerful way to boost registrations and encourage attendance!
5. Event Training Videos
Event training videos are invaluable for helping attendees, exhibitors, and speakers make the most of your event. While they’re especially useful for virtual or hybrid events, they can also enhance in-person experiences.
For those attending physically, these videos can guide them to the venue, highlight key sessions, or provide a helpful walkthrough of the venue layout.
For virtual participants, training videos can offer clear instructions on logging in, event platform navigation tips, and what to expect in the online environment. By empowering your audience with the right information, you ensure they have a seamless and rewarding experience!
6. Post-Event Recap
A post-event recap video is a wonderful way to keep the spirit of your event alive. It not only reinforces the memorable moments, but also allows you to repurpose content from the event. Recap videos are ideal for in-person, virtual, and hybrid formats, and they can help set the tone for your upcoming events.
These videos can feature all the exciting highlights—from a vibrant highlight reel to recordings of keynote sessions or a sizzle reel showcasing key moments. The choice is yours!
By capturing the essence of your event carefully, you create a lasting impression and build anticipation for what lies ahead.
7. Interviews or Speaker Videos
Speakers are a highlight of any event, promoting learning, sharing expertise, creating inspiration, and entertainment. Shooting quick speaker introduction videos and interviews is an excellent way to build excitement and promote your event. Ask speakers to record short promotional clips in advance and share them across platforms.
If you have a well-known speaker joining the event, encourage them to promote it through their own channels to boost participation. Additionally, check for any relevant video content from their past presentations.
By sharing these videos along with your event schedule and topic descriptions, you showcase the value that your speakers present.
8. Customer Testimonials From Past Events
With growing skepticism around exaggerated sales claims and influencer marketing, genuine testimonials are crucial for building trust. Showcasing heartfelt testimonials from past attendees can significantly enhance your event’s credibility and create meaningful connections.
These testimonials are versatile and work well for any type of event. You can feature them on your website, share them on social media, or use them across various channels to encourage attendee participation.
Event Video Ideas During Your Event
If you’ve caught the video bug after your pre-event marketing, sharing videos during your event can keep the momentum alive and enhance the experience. Short social media clips showcasing all the action can serve several purposes:
- Real-Time Sharing: Help attendees share their experiences with friends, spreading the word about your event.
- Organic Marketing: Generate authentic testimonials from your guests.
- Create FOMO: Inspire those who couldn’t attend to prioritize your next event.
While these event video ideas may seem like a lot of work, remember that your attendees might be doing some of the heavy lifting for you! Monitor social media for videos posted under your event hashtag or tagged with your event name.
You can easily share these clips on your event’s social profiles, giving credit to the creators. It is recommended that you save the videos you capture during the event! This footage can be invaluable for recaps or promoting your next gathering.
Post-Event Video Ideas
Keep the excitement of your event alive with engaging videos! Use footage and photos—both your own and those shared by attendees—to create a captivating recap. This approach can:
- Help Attendees Relive the Moment: remind them of all the great highlights.
- Create FOMO: Show non-attendees what they missed and encourage them to join next time!
You can also repackage video content into exciting formats:
- Performance Highlights: Isolate standout performances for social media sharing or email marketing initiatives.
- Educational Clips: Edit speaker sessions into bite-sized, informative videos.
Remember, timing is everything! Share your videos on social media at the right moments to boost engagement and keep the buzz going.
Best Practices to Create an Event Video
If you’re putting event videos at the heart of your marketing strategy, they need to shine! Here are some tips to ensure your videos captivate and engage your audience:
- Define a Clear Objective: Start with a purpose. What do you want each video to achieve? Whether it’s creating awareness, recapping a past event, or promoting an upcoming one, knowing your goals will guide your video choices.
- Distribute Your Videos Widely: Once your video is ready, it’s time to share it! Get it out there on your landing page, in email campaigns, and across social media. Focus on platforms where your audience spends their time to boost engagement.
- Know Your Audience: Understanding your audience is crucial. Dive into their demographics, interests, and pain points to tailor your messaging. Align your video’s goals with what matters to them, and speak in a way that resonates.
- Create a list of must-have shots: Planning is key! If you’re shooting a highlight video, sketch out a storyboard and list the key moments you don’t want to miss—like keynote speeches or special performances. This preparation will ensure you capture all the essentials.
- Add Captions and Subtitles: Make your videos accessible to everyone by including captions and subtitles. This not only helps those with hearing impairments but also caters to viewers who prefer to watch without sound, expanding your reach.
- Capture B-Roll: Extra footage—like audience reactions and candid moments—can enrich your final video. Shoot as much as you can; the more variety you have, the better your highlight reel will be.
- Leverage the Power of AI: Embrace AI tools to simplify your video creation process. For example, tools like ChatGPT can help you generate scripts and storyboards quickly, freeing you up to focus on creativity and strategy.
- Use SEO Best Practices for Titles & Descriptions: Optimize your videos for search engines to increase visibility. Do some keyword research with tools like SEMrush or Google Trends, and weave those relevant terms into your video titles and descriptions for better rankings.
- Keep an Eye on Analytics: After posting your video, don’t just sit back. Monitor its performance and engagement metrics. If something isn’t working, be ready to tweak your approach for future videos.
Bottom Line
Incorporating video content is vital for any effective online event strategy. Each type of event video serves a specific purpose, whether during planning or execution.
Don’t worry if your first video isn’t flawless; the engagement and connection you’ll build with your audience will make it all worthwhile. So, embrace the process and start creating!
FAQ
To make your videos memorable, define clear objectives, understand your audience, plan your shots, and optimize for SEO. Use high-quality footage and engaging content to capture attention.
Share your videos on multiple platforms, including your website, social media channels, and email newsletters. Focus on where your target audience is most active to maximize reach and engagement.
