We’re very excited about this year’s list of digital marketing webinars. Here’s why:
- An entirely new notion, “Event-led growth” is sprouting, and these on-demand/live webinars are all about that.
- Experts at Hootsuite, Elementor, Semrush, G2, and Search Engine Journal share strategies and expert tips to help you get the most out of your digital marketing efforts.
- These digital marketing webinars bring the insights from the brightest marketing teams that fit together like puzzle pieces to answer a bigger question—what’s working right now?
- There’s a webinar for every category in the list, including SEO, content marketing, PPC, social media marketing, and more.
So let’s get this show on the road!
Marketing and Digital Marketing Webinars 2025
January 2025
Webinar | Date | Overview |
Bullseye Target Marketing: Navigating Target Audiences with Library Tools | January 15, 2025 | The webinar covers the powerful market research tools available at the UM Library.
You will learn how to access these tools, mastering UM’s research tools, marketing analysis techniques, and strategies for precise target audience identification. |
Step Into Exporting: State Trade Expansion Program (Step) Grants For International Business Growth | January 22, 2025 | In this webinar, digital experts will share insights on the impact of website localization and online marketing strategies in establishing a digital footprint in your target international markets.
Attendees will also get the chance to learn and explore e-commerce strategies and trends for search engines, social media marketing, regulations, and analytics. |
From Numbers to Narrative: Data Storytelling & Visualization | January 30, 2025 | The webinar will discuss strategies for crafting effective communications, narratives that connect with audiences, the science behind how audiences perceive visual displays, and data visualization best practices. |
February 2025
Webinar | Date | Overview |
February 3, 2025 | This webinar is designed to help marketers create a practical marketing plan while exploring key elements that boost marketing efforts and drive sales growth. | |
February 10, 2025 | In this webinar, you will gain knowledge and skills that are required to identify the best promotional and advertising methods.
You will learn what and where markets are for your business, key elements of successful advertisement, benefits of using different advertising methods, and more. | |
February 26, 2025 | The webinar covers aspects of social media marketing. From examining a variety of social media channels to important metrics to competitor analysis, the session discusses all. |
March 2025
Webinar | Date | Overview |
AI update: How to use the latest technologies for arts marketing | March 25, 2025 | If you’re an arts marketer, this is for you. The webinar provides insights and information on the latest technologies for arts marketing. You will also discover the trips and tricks on how to utilize AI as an art marketer to enhance your initiatives. |
April 2025
Webinar | Date | Overview |
Identify the best paid marketing platform for your organization | April 29, 2025 | Eager to know where to spend your digital budget and why?
This webinar gathers special guest speakers from arts, culture, and heritage organizations to discuss the paid marketing platforms that suit best for your organization. |
Marketing and Digital Marketing On-demand Webinars
Webinar Name | Link |
Gen AI Patterns in Marketing: Tools + Use Cases for Marketers in 2024! | |
Crafting Unforgettable Experiences: Strategies for Engagement & Brand Building | |
How to Use Your Biggest Competitor to Marketing’s Advantage | |
How to Develop and Execute a Marketing Strategy That Meets Business Goals | |
Stop Marketing in the Dark: Reach In-Market Buyers With Intent Data | |
Change the Perception of Marketing: From Cost Center to Profit Driver | |
Generative AI & the C-Suite: How Marketing Can Educate, Inspire and Activate | |
Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy | |
Email Marketing Best Practices | |
SMS Marketing Delivery Best Practices | |
Understanding Audience Segmenting and Targeting | |
Using AI and ChatGPT in your marketing | |
Is the Death of the Cookie the Death of Digital Marketing? | |
MarTech Web Sesh: Driving Customer Engagement in a Distracted World | |
Streamline Lead Generation with the Orbit Framework | |
Executing Effective AB Tests | |
B2B Search Optimization in an AI-Saturated World | |
The Impact of AI on Marketing | |
How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes | |
Unlock Intent Data: How to Decode and Leverage Signals to Drive More Revenue |
