We’re very excited about this year’s list of digital marketing webinars. Here’s why:
- An entirely new notion, “Event-led growth” is sprouting, and these on-demand/live webinars are all about that.
- Experts at Hootsuite, Elementor, Semrush, G2, and Search Engine Journal share strategies and expert tips to help you get the most out of your digital marketing efforts.
- These digital marketing webinars bring the insights from the brightest marketing teams that fit together like puzzle pieces to answer a bigger question—what’s working right now?
- There’s a webinar for every category in the list, including SEO, content marketing, PPC, social media marketing, and more.
So let’s get this show on the road!
Marketing and Digital Marketing Webinars 2024
July 2024
| Webinar | Date | Overview |
| Starts from July 10, 2024 | Join HSMAI South Florida’s 4-part Digital Marketing Lunch and Learn webinar series from 12pm-1pm. Explore the practical insights and effective strategies from Vizergy’s experts to enhance your digital marketing initiatives and brand presence. | |
| July 18, 2024 | Learn the art of social media for your business in this final NYC SBS module. Explore social media platform best practices, content strategies, and management tools to engage your audience. | |
| July 25, 2024 | AI-generated images bring your creativity to a whole new level. Join to see exactly how Generative AI will help you create on-trend content faster, equip your team with the right tools, and bring your ideas into life more effectively. | |
| July 23, 2024 | From this course, you will learn to leverage social media effectively to boost your business. From identifying the main platforms to crafting & repurposing engaging content and selection of the right management tools, discover how to attract and resonate with your audience. | |
| July 24, 2024 | The webinar will help you find a simple B2B marketing formula that will drive more customers in your direction: Research and understand who your target audience is, create compelling content to draw them out, email and connect with them on LinkedIn, and finally close leads using CRM. You will also learn about fractional marketing and why it’s increasingly being utilized by B2B product manufacturers. |
August 2024
| Webinar | Date | Overview |
| August 7, 2024 | This webinar by Rand Fishkin focuses on the big forces in digital marketing, such as shifts in digital advertising, changes in tracking and attribution, the rise of zero-click platforms, and more. | |
| From Data to Dollars: Strategies for Nurturing Event Leads to Drive Success | August 14, 2024 | Join this 1-hour webinar featuring Benito Aguila, Events Marketing Manager at Google, and Ashwani Kumar, Chief Revenue Officer at Airmeet. This session delves into the art of lead nurturing, from capturing valuable event data to executing targeted follow-up strategies that maximize ROI. You’ll also gain actionable tips and best practices for seamlessly guiding prospects through the sales funnel. |
| August 14, 2024 | Join this 4-hour session to understand the requirements of being a marketer with the knowledge and clarity of finance. You will learn about P&L, market share dynamics & projections, Waterfall & Bubble graphs, and how to create compelling presentations. | |
| August 15, 2024 | The webinar provides quick insights about all the SEO updates. This will cover updates in search, Google’s algorithm, technical SEO, and content marketing that happened in the last 30 days within 30 minutes. | |
| MSI Webinar: ChatGPT for Marketing and Sales: A Hands-On Introduction | August 27, 2024 | This webinar will focus on exploring the ChatGPT’s potential to support organizations in some common marketing decision-making. It will offer hands-on experience covering aspects like market research, positioning, innovation, communications, and sales. |
| August 30, 2024 | You will get to explore the latest trends and ideas to incorporate them into your overall marketing strategy. With this webinar, you will also learn how to provide a seamless user experience across all channels by utilizing an omnichannel marketing strategy. It will cover the use of AI in digital marketing, website optimization, social media ads, Google ads, SEO, marketing automation, cost-effective resources to track ROI, and case studies. |
September 2024
| Webinar | Date | Overview |
| September 13, 2024 | Learn to navigate social media effectively with this course. With this webinar, you will figure out which platforms matter, make content people want to see, and pick the right tools to manage it all. | |
| September 10, 2024 | This is a free webinar dedicated to small businesses. It will cover digital marketing from its basics, like what is digital marketing, elements of digital marketing, strategy building, marketing ideas for all budget sizes, performance & evaluation and a dedicated Q&A session. | |
| September 9, 2024 | In this webinar, learn to define your business purpose, create customer personas, develop your unique value proposition, craft an elevator pitch, leverage digital marketing, and more. | |
| September 16, 2024 | This free energy marketing webinar is hosted by Consumer Focus Marketing. The duration of the webinar is 20 minutes, and it will discuss the strategies to help you fine-tune your marketing strategies to attract new propane, fuel or HVAC service customers. |
October 2024
| Webinar | Date | Overview |
| October 2, 2024 | This webinar will help B2B marketers prepare their 2025 marketing strategy and understand how to leverage a variety of strategies to ensure success. This session will focus on what to include in a comprehensive B2B marketing plan, why non-traditional channels are essential for B2B success, and more. | |
| October 16, 2024 | In this Masterclass, you’ll get a clear and detailed guide to digital marketing. Learn how to generate leads, effectively leverage social media platforms, create engaging content, and connect with your potential customers. From entrepreneurs to marketing peers and industry leaders, this session is a must for everyone in this field. This session will help you navigate the digital landscape and boost your business. | |
| Show Up and Stand Out: Strategies to Boost Local Search Engine Rankings | October 21, 2024 | This webinar will discuss various factors that can contribute to your company’s search engine ranking. You will also discover the strategies that you can incorporate to move higher up on those search engine results. |
| October 29, 2024 | In this, a panel discussion will be featured discussing the topic of maintaining accessibility in the short-form social media landscape. You will find guest speakers from across the industry and will get the chance to interact with them via Q&A sessions. |
November 2024
| Webinar | Date | Overview |
| November 21, 2024 | Join the webinar to get detailed insights and practical knowledge in social media marketing. Explore new trends, top strategies, effective tools, and latest updates in November. | |
| November 4, 2024 | Learn and explore the effective marketing strategies with this free, 2-hour live session. Know about the top and proven strategies, create a focused marketing ecosystem, and build a two-page marketing plan to attract customers and automate growth. | |
| November 13, 2024 | This will cover the top 10 ways to improve your LinkedIn connections to improve your marketing game. This is a highly interactive session, as it will include a Q&A round as well. | |
| November 5, 2024 | The webinar is a free “back to basics” session discussing digital marketing. It is specifically dedicated to small businesses to help them make the most out of digital marketing. |
December 2024
| Webinar | Date | Overview |
| December 12, 2024 | This webinar will bring together the Hdk team to discuss and share predictions for 2025 popular digital marketing and website trends. | |
| December 11, 2024 | This 4-hour session will help you understand the requirements of being a marketer with the knowledge and clarity of finance. It will cover topics like P&L, market share dynamics & projections, revenue forecasting, and more. | |
| December 19, 2024 | This is a free webinar dedicated to small businesses discussing the basics of digital marketing, from what is digital marketing to marketing ideas based on different budgets to performance analysis. |
Marketing and Digital Marketing Webinars 2025
January 2025
| Webinar | Date | Overview |
| Bullseye Target Marketing: Navigating Target Audiences with Library Tools | January 15, 2025 | The webinar covers the powerful market research tools available at the UM Library. You will learn how to access these tools, mastering UM’s research tools, marketing analysis techniques, and strategies for precise target audience identification. |
| Step Into Exporting: State Trade Expansion Program (Step) Grants For International Business Growth | January 22, 2025 | In this webinar, digital experts will share insights on the impact of website localization and online marketing strategies in establishing a digital footprint in your target international markets. Attendees will also get the chance to learn and explore e-commerce strategies and trends for search engines, social media marketing, regulations, and analytics. |
| From Numbers to Narrative: Data Storytelling & Visualization | January 30, 2025 | The webinar will discuss strategies for crafting effective communications, narratives that connect with audiences, the science behind how audiences perceive visual displays, and data visualization best practices. |
February 2025
| Webinar | Date | Overview |
| February 3, 2025 | This webinar is designed to help marketers create a practical marketing plan while exploring key elements that boost marketing efforts and drive sales growth. | |
| February 10, 2025 | In this webinar, you will gain knowledge and skills that are required to identify the best promotional and advertising methods. You will learn what and where markets are for your business, key elements of successful advertisement, benefits of using different advertising methods, and more. | |
| February 26, 2025 | The webinar covers aspects of social media marketing. From examining a variety of social media channels to important metrics to competitor analysis, the session discusses all. |
March 2025
| Webinar | Date | Overview |
| AI update: How to use the latest technologies for arts marketing | March 25, 2025 | If you’re an arts marketer, this is for you. The webinar provides insights and information on the latest technologies for arts marketing. You will also discover the trips and tricks on how to utilize AI as an art marketer to enhance your initiatives. |
April 2025
| Webinar | Date | Overview |
| Identify the best paid marketing platform for your organization | April 29, 2025 | Eager to know where to spend your digital budget and why? This webinar gathers special guest speakers from arts, culture, and heritage organizations to discuss the paid marketing platforms that suit best for your organization. |
Marketing and Digital Marketing On-demand Webinars
| Webinar Name | Link |
| Gen AI Patterns in Marketing: Tools + Use Cases for Marketers in 2024! | |
| Crafting Unforgettable Experiences: Strategies for Engagement & Brand Building | |
| How to Use Your Biggest Competitor to Marketing’s Advantage | |
| How to Develop and Execute a Marketing Strategy That Meets Business Goals | |
| Stop Marketing in the Dark: Reach In-Market Buyers With Intent Data | |
| Change the Perception of Marketing: From Cost Center to Profit Driver | |
| Generative AI & the C-Suite: How Marketing Can Educate, Inspire and Activate | |
| Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy | |
| Email Marketing Best Practices | |
| SMS Marketing Delivery Best Practices | |
| Understanding Audience Segmenting and Targeting | |
| Using AI and ChatGPT in your marketing | |
| Is the Death of the Cookie the Death of Digital Marketing? | |
| MarTech Web Sesh: Driving Customer Engagement in a Distracted World | |
| Streamline Lead Generation with the Orbit Framework | |
| Executing Effective AB Tests | |
| B2B Search Optimization in an AI-Saturated World | |
| The Impact of AI on Marketing | |
| How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes | |
| Unlock Intent Data: How to Decode and Leverage Signals to Drive More Revenue |
