What is a product launch event?
A product launch event is a promotional strategy companies use to introduce a new product or service to the market. Product launch events play a vital role in generating enthusiasm and capturing the interest of potential customers, making them an essential pillar of any strong go-to-market (GTM) strategy and a major influence on revenue.
20 product launch event ideas to make it to the headlines
Product launch events are designed to create a buzz around a new product, so it’s essential that they offer a unique and engaging experience to capture the attention of your audience.
With several touch points along the product launch journey, plenty of opportunities exist to engage your audience. From creating a build-up with pre-launch events to making a splash with during-launch events and riding the high with post-launch events, these 15 product launch event ideas will help you capture — and maintain — the interest of your audience. Whether you’re hosting an in-person, hybrid, or virtual event, give these product launch event ideas a try to expand your reach and increase your prospects.
1) Community engagement campaigns
Build a community of followers while gauging interest with pre-event community engagement campaigns. This strategy allows you to build a list of potential backers and gives you valuable insight into the expectations of your audience. Moreover, you can use your community to help promote your product release by developing contests, running swag giveaways, or leveraging customer success stories. Customer involvement begets brand loyalty.
Why it works: Delivering a community-first communication strategy calls your prospects in, giving them a behind-the-scenes feel that promotes brand loyalty and buy-in. Audiences like to feel they have a seat at the table; bring them along through community engagement to strengthen the interest in your product.
2) Personalized attendee experiences
Turn your event into an experience and extend the customer journey with personalization. This strategy allows you to play to the interests and behaviors of your audience to drive engagement and build relationships while setting your brand apart from the competition. Try creating categories for your attendees to directly target their interests and offer them unique use cases for your product or create swag tailored to their specific user experience for a memorable product launch event experience.
Why it works: Events are about human connection, so bringing that personal touch (something as simple as using a first name) infuses the human element into an event. You want your product launch event to be memorable, and the most memorable events are those tailored to your audience’s interests or habits.
3) Branded hashtags
As a product launch event idea, branded hashtags can help you rope in extra reach and allow your audience to engage with your brand.
Moreover, you’ll want to maximize the coverage of your product launch event and create a system to easily identify, track, and promote any rumblings. Branded hashtags are a low-lift, high-reward strategy that encourages your audience to participate, thus extending your reach.
Create an easy-to-remember hashtag to amplify your product launch event, then use it across all your brandings. Encourage prospects to participate to build user-generated content (UGC) that allows your brand to tap into the reach of your community. A great way to do this is by offering giveaways or social media challenges using your branded hashtag to promote its use.
Why it works: Hashtags are easy to use, cost nothing to create, and have the potential to trend, which further boosts your visibility. Additionally, you can have the same hashtag for other launches while changing out the year or season, creating your own trend, and easily accessing data to compare your growth.If you’re already using a social media caption generator tool, you can even integrate your hashtag to develop and create posts and content.
4) Networking
Networking may seem like the least innovative of product launch event ideas, but when done correctly, it can be a significant catalyst for prospect engagement. The key to hacking networking for your product launch event is in personalization. Create a user profile for your attendees, then group them by relevant category to create a match-making type experience that drives value for networkers.
Why it works: Creating a fruitful networking opportunity for your attendees drives home the value-add your product has to offer. If you can bring value to prospects before they even use your product, you create a credible persona that can pave a clear path to revenue.
5) Live streaming
Live streaming is a great strategy for building anticipation, creating personalized, exclusive experiences, and expanding your product launch event reach. Its nature allows prospects to bring the experience directly into their homes, and recordings mean those in conflicting time zones can easily access the content.
Why it works: Statistics show that 73% of people prefer learning about new products from short videos, making live streaming a compelling product launch event idea. It also allows your launch to be shared and replayed for maximum exposure.
6) Product teasers
Teasing your product allows you to offer a glimpse of your product and information to build excitement and expectation prior to your launch. An effective teaser should share enough information to generate interest while leaving information unsaid to pique interest.
Why it works: Teaser campaigns draw on human curiosity. You can invite prospects to guess aspects of your release to generate a conversation and gain further exposure while adding a personal element to your launch by calling in your audience.
7) Social Media contests and giveaways
One of the best product launch event ideas to create hype, and get more organic exposure is to host a contest or giveaways. This incentivizes engagement, and compels your to share, engage, and invite their friends to the event as well.
Sometimes contests even become coffee table conversations and incentivize more users to check your event.
It pairs up really well with other product launch event ideas, such as branded hashtags and community engagement campaigns. For example, you could put out a product teaser and offer a giveaway for the most creative guesses to get more people talking about your company and upcoming launch.
Why it works: When creative, social media contests have the potential to go viral, skyrocketing your engagement. Giveaways create an added draw to your product launch and give your event more mileage.
8) Photo booths
Photo booths are a great product launch event idea because they are easily branded and add a personal element to your launch event.
They also help create a sense of community among attendees and help make more user-generated content. Whether you set up in-person, hybrid, or virtual photo booths, you can infuse more fun into the gathering and increase the likelihood that attendees will share their photos post-event, helping your marketing efforts.
Why it works: Personal photos act as another version of swag, often at a fraction of the cost. Because they are personalized, each attendee will have a unique memento from your product launch event that they are more likely to share, thus offering free exposure for your launch.
9) Exclusive backstage sessions
Backstage sessions are another product launch event idea that combines several key tenants of a successful event: personalized, exclusive, and community-driven. You can approach an exclusive backstage session in many ways, through early-bird and VIP signups, contests, and giveaways, or an offer to your existing top clients and customers. Exclusive sessions can include a first look at your new product, exclusive access to try the product, or even an opportunity to meet with a key speaker or leader within your organization.
Why it works: Exclusivity drives demand and incentives engagement with your brand. It signals your investment in your prospects and creates a memorable moment that can generate loyalty and ambassadorship for your launch.
10) Host a countdown
Countdowns generate a buzz and excitement around your product launch while keeping the event top of mind for prospects. It creates marketing opportunities and new touch points along the pre-launch journey as well as generates hype around your new product.
Why it works: Countdowns create a sense of urgency that builds anticipation for your product launch. They also serve as a visual reminder of your launch, helping boost attendance.
11) Integrate augmented reality and virtual reality
Integrating Augmented Reality (AR) and Virtual Reality (VR) technologies into product launch events revolutionizes the attendee experience by immersing them in a captivating digital environment. AR enables attendees to interact with virtual representations of the product in real-time. VR, on the other hand, transports attendees to entirely virtual environments where they can explore the product’s features in a simulated setting.
These technologies enable attendees to engage with the product in unprecedented ways, such as by visualizing how it fits into their daily lives, experiencing its functionalities through virtual demonstrations, or even participating in interactive simulations that showcase its capabilities.
Why it works: The integration of new-age technologies, such as AR and VR, not only generates excitement within the audience and media outlets but also positions the brand as innovative and forward-thinking. Additionally, AR and VR foster deeper engagement and understanding of the product’s capabilities, leaving attendees with a lasting impression of the brand and its offerings.
12) Influencer-driven product launch
Partnering with influential personalities across social media platforms, industry leaders, or celebrities helps companies leverage their extensive reach and engaged audience to amplify the product launch campaign. These influencers create buzz through sponsored content, live streams, or exclusive behind-the-scenes access, generating anticipation and excitement among their dedicated followers.
Why it works: Influencers wield significant influence and credibility within their respective communities, making their endorsements more impactful than traditional marketing tactics. Their real and relatable content resonates with audiences, driving awareness and interest in the product.
13) Optimize videos and testimonials
Authentic videos or testimonials from satisfied customers, industry experts, or key stakeholders serve as social proof, validating the product’s claims and building trust with potential customers. These testimonials offer firsthand accounts of the product’s impact and efficacy, helping to alleviate any doubts or skepticism among the audience.
Why it works: In today’s digital age, video content is highly engaging and shareable. By incorporating videos and testimonials into product launch events, companies bolster credibility, enhance persuasive power, and boost the likelihood of success and adoption for the new product.
14) Host hybrid product launch
Hybrid Product Launch significantly enhance the impact and reach of product launches by accommodating diverse attendee preferences and maximizing accessibility and engagement. This approach seamlessly integrates both physical and virtual elements, offering multi-dimensional experience and allowing attendees to participate in the event regardless of their location.
Due to their innovative and inclusive nature, hybrid product launches often pique the interest of not only potential attendees worldwide but also journalists and media outlets.
Why it works: A hybrid format enables the brand to reach a wider audience without sacrificing the impact of face-to-face interaction. It accommodates varying preferences and circumstances, fostering inclusivity and adaptability in event planning.
15) Prepare product launch kits
Product Launch Kits are to be carefully crafted to provide recipients with a personalized and exclusive preview of the upcoming product. By including samples, exclusive merchandise, informational brochures, and promotional materials related to the product, companies can offer recipients a tangible and immersive experience that showcases the product’s features and benefits.
Why it works: Product launch kits create a sense of anticipation and exclusivity, enticing attendees with valuable gifts and incentives. They serve as a physical reminder of the event and the brand, extending its reach beyond the confines of the venue.
16) Look for co-branding opportunities
Co-branding can significantly enhance product launch events by leveraging the strengths and resources of multiple partners to create a more impactful and memorable experience.
By forming strategic partnerships with complementary brands or influencers, companies can co-create and co-promote the product, tapping into each partner’s unique audience and expertise. This collaborative approach not only expands brand awareness but also increases market penetration by reaching new and diverse customer segments.
Why it works: Co-branding enhances credibility and reach within the established audience and reputation of the partner brand or influencer. It also allows for shared marketing expenses and access to new distribution channels, maximizing ROI and mutual benefit.
17) Charity and fundraiser initiatives
By integrating benevolent initiatives into the product launch event, such as allocating a portion of sales proceeds to a charitable cause or organizing a fundraising campaign alongside the launch, companies can showcase their commitment to social responsibility and community engagement.
Incorporating charity and fundraising elements into product launch events adds depth, purpose, and resonance, ultimately enhancing the brand’s reputation and fostering stronger connections with a broader customer base.
Why it works: Associating the product launch with a meaningful cause adds depth and purpose to the event, resonating with socially-conscious consumers and fostering goodwill towards the brand. It also generates positive PR opportunities and strengthens the brand’s reputation.
18) Host a product launch party
By hosting an exclusive and celebratory event to unveil the product, companies can set the stage for excitement and anticipation. The party atmosphere, characterized by live entertainment, themed decor, interactive experiences, and gourmet food and drinks, adds an element of luxury and sophistication to the occasion, elevating the overall brand experience.
Why it works: A product launch party creates a memorable and immersive experience for attendees, leaving a lasting impression of excitement and enthusiasm surrounding the brand. The lively and festive ambiance encourages networking, socializing, and brand immersion, fostering meaningful connections and engagement among attendees.
19) Offer product sneak-peeks
Offering exclusive previews of the product before its official launch date provides attendees with glimpses into its features, design, and functionality. These sneak- peeks can be delivered through various formats, such as teaser trailers, live demonstrations, or hands-on experiences, allowing attendees to engage with the product in a meaningful way.
Why it works: Sneak-peeks generate anticipation and curiosity, sparking interest and excitement among attendees eager to be among the first to experience the new product.
20) Invite high-profile guests
Inviting notable celebrities, industry influencers, or thought leaders to attend the product launch event as special guests or keynote speakers adds prestige, glamour, and media appeal to the event, drawing attention from both traditional and social media outlets.
Why it works: High-profile guests lend credibility and star power to the product launch, elevating its perceived value and generating excitement among attendees and the broader audience.
10 Virtual product launch event ideas
21) Host networking and breakout sessions
Virtual events may not have the same natural networking abilities as in-person events, but that doesn’t mean you can’t make them happen. Build networking and breakout sessions into your product launch event to increase engagement and offer a sense of community to virtual attendees.
22) Gamify your event
Attendee participation is the ultimate hack for preventing your virtual event from going stale. Create fun activities like virtual scavenger hunts or trivia to keep attendees engaged and interested during the event. You can utilize a virtual leaderboard to infuse some healthy competition and promote attendee buy-in.
23) Bring in a virtual DJ
Product launches have the opportunity to make a splash, hosting in exciting locations with impressive lighting and futuristic sets. Bring that same magic to virtual events with a virtual DJ to generate that party atmosphere that brings exclusivity to product launch events. Music sets a tone for an event and creates a memorable environment that’s sure to get attendees talking.
24) Host VIP 1:1 sessions
In addition to the excitement and anticipation you’ve created around your new product, VIP sessions with speakers can sweeten the deal for on-the-fence registrants. One of the great advantages of virtual events is the capabilities available that would otherwise be near-impossible for in-person gatherings. Offering VIP 1:1 sessions with speakers through video is a great way to add an additional benefit for attendees and can be a great giveaway contest prize for your pre-event launch.
25) Include a virtual social wall
Social walls not only illustrate and share the buzz and anticipation that has surrounded your launch, it also entices attendees to join in on the social conversation around your brand. By including a virtual social wall at your virtual product launch event, you collect and display all the content around your event, including user-generated content such as attendees’ selfies taken at your virtual photo booth.
26) Incorporate virtual reality product testing labs
Virtual Reality Product Testing Labs offer a dynamic and immersive platform for product launches by allowing users to engage with prototypes in simulated environments. Companies can leverage VR technology to conduct comprehensive testing of their products in various scenarios, providing valuable insights into user experiences and preferences.
VR Product Testing Labs can serve as interactive showcases during product launches, offering attendees the opportunity to experience the product firsthand in a virtual setting, generating excitement and anticipation.
27) Plan 360-degree product showcases
360-degree product showcases provide an interactive, innovative, and modern experience where users can explore a product from all angles. By offering a comprehensive view of the product’s features, design, and functionality, 360-degree showcases can effectively convey its value proposition and unique selling points to potential customers, ultimately driving interest and purchase intent.
28) Install virtual galleries
Virtual galleries offer a cost-effective solution and a versatile platform for product launches, allowing companies to showcase their offerings in a dynamic and immersive digital environment. By leveraging virtual gallery spaces, businesses can curate exhibitions that highlight the features, design, and functionality of their products in an engaging and interactive manner.
Moreover, virtual galleries offer flexibility in terms of customization, allowing companies to tailor the experience to their brand identity and target audience.
29) Host product launch podcast series
The Product Launch Podcast Series provides a versatile and engaging platform for companies to connect with their audience throughout the product launch journey. By releasing episodes leading up to the launch, businesses can build anticipation and generate buzz around the new product.
Podcasts are highly accessible, allowing audiences to tune in at their convenience, whether they’re commuting, exercising, or relaxing at home. This accessibility ensures that the product launch message reaches a wider audience and fosters ongoing engagement leading up to the release.
30) Leverage AI assistants
By leveraging AI technology, companies can provide attendees with instant access to personalized recommendations, product information, and answers to frequently asked questions, improving attendees’ understanding of the product and its features. These assistants can be integrated into various aspects of the launch event, such as interactive booths, mobile apps, or virtual chatbots.
13 Product launch event examples for inspiration
Improving, innovating, and expanding existing and new product lines are key to growth. Product and launches are a great way to drum up some excitement, gather thought leaders, prospects, and, customers in the same space, and let the world know that you’ve arrived.
Here are 5 great product launch event examples that will spur your creativity and gear you up for success.
31) Experience Different with Airmeet
Experience Different was Airmeet’s biggest event to launch and position the platform as the Event Experience Cloud that helps organizers create magical and differentiated experiences. Combining all the best tactics to engage audiences, Airmeet was able to stir excitement and create a sense of community through live Q&As, networking, entertainment, and prizes to entice participation.
32) Google Night In Launch
Google is no stranger to capturing the internet’s attention. When the popular tech company hosted Google Night In, a launch event announcing their latest hardware, they successfully captured their audience’s attention with a short and to-the-point presentation and extended the life cycle of the launch by making their content accessible post-event.
Google announced one of the biggest virtual product launches with their latest products during a 30-minute virtual live stream event, then segmented the event into short product launch videos. Following the event, they shared the videos on their Made by Google YouTube channel for their target audience.
33) Apple Worldwide Developers Conference
Apple has made a name for itself by creating anticipation around its product launches among their target audience, and the Worldwide Developers Conference (WWDC) has become a product launch event that generates significant buzz year after year.
Some standout tactics that Apple uses are an interactive and informative landing page, giving clear information about what to expect and how to access the event. The event itself offers Q&A sessions, 1:1s with Apple engineers, and forums to connect with other attendees.
34) Dreamforce by Salesforce
The Salesforce Dreamforce conference is an excellent example of how you can leverage a simple, branded hashtag to expand the reach of your product launch event promotion. The event has grown exponentially through the years, and Salesforce’s simple #DF23 has played a huge role in that expansion. #DF2023 encourages their users to plug the hashtag and their event organizers then leverage the hashtag to create a sprawling collection of UGC that strategically drums up excitement around the event, allowing both in-person as well as virtual attendees to participate.
35) TechCrunch Disrupt
TechCrunch hosts their annual conference for startups and leverages the opportunity to spotlight their latest developments. Their secret weapon to draw big crowds and engage audiences is centered around their StartUp Battlefield, a competition for young startups to compete for advice, coaching, and an opportunity to pitch to investors.
This tactic incentivizes participation to their event and creates a gamified approach and VIP access, creating further interest and participation.
36) OnePlus 3 VR Launch
The OnePlus 3 Launch unfolded in June 2016, with the event globally live-streamed in virtual reality (VR) via the Loop VR headset.
Building on the success of the “OnePlus 2 Launch – The World’s First Product Launch in VR,” the flagship series elevated the immersive experience with the OnePlus 3 Launch event. Attendees were given the chance to engage with the OnePlus 3 firsthand and delve into its key features within a fully interactive, immersive, 3D VR environment.
37) Nike’s Interactive Pop-Up Store
In 2016, the Nike pop-up store debuted as a massive, futuristic, and interactive digital shoebox to celebrate the re-launch of the iconic Nike Air Foamposite One. Making its debut nearly two decades earlier, the Air Foamposite One revolutionized the sneaker industry with its groundbreaking design.
A collaborative effort between Nike and the NBA (National Basketball Association), this pop-up store was a one-of-a-kind, immersive experience. From the outside, it resembled a colossal sneaker box, adorned with captivating animations on all sides.
Stepping inside, visitors were greeted by expansive animations that played tricks on the eyes. Mirrored walls amplified the space, while display cases showcased the latest sneaker releases in a truly innovative setting.
38) Pokemon GO Fest
What sets Pokemon GO Fest apart is its immersive and interactive experience that blends virtual gameplay with real-world exploration. Attendees have the opportunity to participate in collaborative challenges, encounter rare Pokemon, and engage in special events that take place in designated locations around the world.
The event utilizes augmented reality (AR) technology to superimpose virtual creatures onto real-world environments, creating a seamless blend of the digital and physical worlds. Through special in-game activities, players can discover new features, items, and Pokemon species that are often introduced during the festival, effectively making it a product launch event for the game itself.
39) Google’s AIY Workshop
Google’s Artificial Intelligence Yourself (AIY) workshop stands out for its hands-on approach to decoding artificial intelligence (AI) and machine learning (ML) technology with its Makers Kit.
Participants are provided with DIY kits containing hardware components and software tools that allow them to build their own AI-powered projects, such as voice-controlled devices or image recognition systems. This workshop not only empowers individuals to explore and experiment with cutting-edge AI technology but also serves as a platform for Google to showcase its latest advancements and innovations in the field.
40) Nintendo Switch Launch Event
The Nintendo Switch Launch Event marked the introduction of Nintendo’s innovative gaming console, the Nintendo Switch. Unlike traditional product launches, Nintendo organized a pre-launch tournament event, offering attendees hands-on, interactive experiences to test the new console and its games firsthand. This immersive approach enabled gamers and enthusiasts to explore the versatility and portability of the Nintendo Switch across various gaming scenarios, setting the stage for an engaging and memorable product launch.
41) Apple Music’s Spatial Audio Launch Event
The Apple Music Spatial Audio Launch Event highlighted the revolutionary capabilities of spatial audio, featuring support for Dolby Atmos. This technology delivers an immersive, three-dimensional listening experience that transcends traditional stereo sound.
Through collaborations with high-profile artists, Apple demonstrated their music in spatial audio format, providing attendees with a firsthand glimpse into the future of music listening.
42) Samsung Galaxy S9 Launch at Sea
The Samsung Galaxy S9 Launch at Sea was truly unique, breaking away from traditional launch venues by taking place at the Kempinsky Hotel Ishtar Dead Sea. This distinctive setting provided an exclusive and immersive event experience. The event seamlessly blended product demonstrations with leisure activities, offering attendees a memorable and engaging experience.
43) Absolut Art Exchange
By harnessing digital platforms and virtual spaces, Absolut Art Exchange surpasses physical constraints, democratizing art access and fostering a global community of creators and enthusiasts in a modern set-up.
The platform encouraged individuals to create and submit original artworks directly on the site, accessible via phone, laptop, or social media, which were then showcased in its innovative gallery design.
This initiative garnered significant global attention, with media coverage reaching millions and featuring participation from influential social media personalities and renowned artists across 97 countries.
For more virtual product launch examples, inspirations, and checklists, check out inspirational stories of product launches.
What Kind of Product Launch Event Should You Plan
The product launch party can take place in person, virtually, or hybrid. According to your business goals and demands, you can choose the event format. But, the ideal event structure relies on your product, target audience, and budget.
However, identifying the purpose of your product launch event is vital for effective planning and execution as each event style serves distinct primary purposes. If you have a clear understanding of the purpose of your event, you will be able to plan it proactively and effectively.
Let’s see what kind of event would be perfect for launching your new product:
- Virtual event: A virtual product launch is an online event that is held in a digital setting. Organizations unveil their new product or service to a targeted audience using the Internet connection. For that, they use reliable virtual event platforms like Airmeet which is one of the most well-known platforms today.
The core benefit of hosting a product launch event virtually is it allows you to introduce your new product or service to the global market, removing the geographical barriers. In fact, the reach of virtual events is not restricted to a specific area like traditional events. You can easily promote your product or services to people beyond the city and country.
Virtual events actually minimize significant costs associated with venue, rental, travel, and catering. Plus, it lets you schedule the event at your convenient time. Virtual product launches are the perfect solution for businesses that have a global target audience. - In-person events: In-person product launch events are live gatherings where companies launch new products or services in front of their target audience. These events entirely take place in a physical setting.
One of the core benefits of traditional product launches is they allow you to build personal connections with potential customers and partners. Plus, it provides the opportunity for face-to-face interaction, networking, and delivering an immersive brand experience.
However, it requires a lot of planning for venue selection, catering, décor, venue rentals, media, logistics, and more. Physical product demonstrations actually help attendees experience the product and understand its features in-depth. But physical launches always cost more than virtual events. - Hybrid event: A hybrid product launch event is a mix of in-person and virtual gatherings. Some people attend an event physically being present at a venue and some join remotely through an online event software.
Hybrid events bring together both types of event participants together. You can target a larger group of people in a hybrid format than you can in a purely virtual or purely physical event.
Hybrid events give attendees the option of attending events either in person or virtually, depending on their preference. For companies who wish to target diverse demographics, offer flexibility to attend an event, and engage larger audiences, hybrid product launches are perfect.
10 Essential Best Practices You Should Implement at Your Next Product Launch Party
A product launch event is a great way to showcase your latest product to your target market, generate buzz about your new offerings, and drive sales right on the initial day. Organizing a launch party is not as easy as it looks, you need proper planning, operation, coordination, and execution. But, with a few key steps, you can make it simple and host an amazing launch party for your target audience, whether it’s virtual, in-person, or hybrid.
Use the list of best practices for hosting outstanding product release events:
- Define target audience: Before creating any component of your product launch event, you must first identify your target audience. It usually involves understanding the preferences, needs, wants, interests, and pain points of the people who will be most likely to buy products or services.
By Knowing your target market beforehand, you can adjust the event according to their needs, plan effective marketing & sales strategies, and give your guests a personalized and unique product launching experience.
Conduct market research to gather essential information about your industry, competitors, and target customers. Create buyer personas to represent your target audience. Analyze customer data as well as understand their behaviors. Also, look at who your competitors are targeting.
This way, you will be able to focus on the right group of people for your product launch party. - Set event budget: For any event you’re planning, you need to know what your budget is.
As budget planning allows you to estimate how much cost is needed to host an event. In fact, budgeting lets you stay within your financial limits, avoid unnecessary expenses, and prioritize spending on essential items.
Before starting event budgeting, first decide what you want to achieve from the event, such as brand awareness, lead generation, or sales. Then, consider expenses like platform fees, marketing costs, speaker fees, production costs, and more.
Following that, allocate funds to each sector accordingly. Set aside a portion of your budget for unexpected expenses or changes. Monitor your spending throughout the event planning process and make adjustments as needed. - Create a landing page: The landing page serves as a central information hub for attendees. It presents all the necessary information regarding the product launch event. to easily learn about your event.
Landing pages actually allow you to create focus content and put a direct CTA(calls to action) button, which is ideal for product launch events. The primary benefit of building a landing page is that it helps you target your audience more effectively.
When developing a product landing page, be sure to include important details such as a catchy title, agenda, speaker name, registration form, CTA, and any additional resources or content related to your launch party.
This way, you make it easy for those who are interested to learn more about your event. - Select date & time: Selecting appropriate event dates and times is important since they make sure that they will not clash with any other major events.
Research when your target audience is most likely to be available. Check if any similar events are taking place on that particular day. If yes do not schedule your product launch on that day. Avoid hosting events on holidays as many people can be busy with their family or friends during these days.
Choose an event date & time convenient for your guest. If possible, plan to schedule an event in the morning as it can be effective for generating early buzz about your program. - Choose product launch theme: Choosing an awesome theme is a great way to take a product launch event to the next level. It can make your launch memorable and entertaining for your guests.
A well-defined theme will actually assist you in keeping the audience excited and engaged throughout the event. Just ensure that the chosen event theme is relevant to your brand, product, and target audience.
For example, if you are launching a new SEO software, the theme could be “Your Ultimate SEO Toolbox” or “An All-New SEO Solution for Every SEO Professional”. - Select event type: In order to hold a successful and remarkable product release event, it is essential to choose the correct event type. If you want to educate your audience about a product, you can organize a workshop or seminar. If you seek to give a detailed explanation about your product, organizing a conference is the best option. According to your launching goals, you can choose the best-suited format for the event.
- Choose a virtual event platform: If you are hosting an online event then you will need a robust virtual event platform. A powerful system can make your product launch event impactful, and highly successful. Online event platforms offer flexibility in terms of scheduling an event
Look for event technology that has live-streaming capabilities, a virtual exhibition booth to showcase products, a variety of audience engagement tools such as live polls, chat & Q&A, customization options, networking, data analytics & reporting, and security and privacy features. - Book keynote speaker: Having a keynote speaker at the launch party is a fantastic idea to boost the event’s credibility and attract more attendees. With their experience and extraordinary skills, they will uniquely present your product or service in front of your guests, demonstrate its benefits, effectively engage an audience, and make the event unforgettable.
Look for a well-known speaker in your industry. Check their speaking and presentation style as well as view their recent keynote speeches. Ensure the speaker is relevant to your field or a product. - Promote product launch event: If you want more people to attend your product release event, you need to promote it. For that, you can use email marketing where you will be able to send personalized invitations to your audience.
Also, you can market events on social media platforms like Facebook, Instagram, and LinkedIn by sharing an event-related post regularly. In your event marketing strategies, you can consider running paid ads to spread the word about your product launch to a specific demographic.
In order to pique participants’ interest and boost attendance at the launching event, run a social media contest and give the winner free event tickets. Partnering with industry-relevant influencers is also a great idea to broaden your event reach. - Follow-up: Post-event follow-up is important to accomplish your end goal such as sending thank you emails, sharing event highlights, seeking audience feedback, and more.
Following up will help you stay in touch with potential customers who are interested in your product or service. You can even schedule a follow-up call to address product-related queries.
By reaching out to event attendees after a launching show, you can effectively nurture leads, build strong relationships with them, and maximize the ROI (return on investment) of your product launch event.
Elevate Your Product Reveal: 5 Innovative Airmeet Launch Ideas
Launching a new product is not just about showcasing its features; it’s about capturing attention and building curiosity. Done well, it leaves a mark in the market, stirring the interest of prospective customers and paving the path for growth. We constantly learn from our customers who use our product innovatively, thus helping us innovate in return. And we have put together some of the best product launch ideas for you to host memorable and market-defining events.
1 – Build Excitement with a Product Launch Contest
Kickstart your product launch by orchestrating a giveaway or contest on Airmeet. Design a contest around your product, encourage participation, and offer appealing prizes. For instance, unveil a product sneak peek, pose intriguing questions, clarify the winner selection process, and announce the prize details. This approach amplifies excitement and fosters engagement during your launch.
We suggest hosting contests to create hype and gain organic exposure, making this a proven strategy to ignite conversations around your upcoming launch.
2 – Amplify Reach with a Live Product Launch Event
Host a live event on Airmeet to spotlight your product’s features and advantages. Offer a detailed walkthrough and include interactive segments like Q&A sessions, real-time polls, and reviews to keep the audience engaged. This approach broadens your audience reach and fuels excitement for your innovative launch.
Airmeet recommends live streaming as a compelling strategy for raising interest and broadening the event’s audience. It’s a personalised, exclusive experience that allows prospects to bring the launch event right into their homes, further supported by data showing 73% of people prefer learning about new products through short videos.
3 – Forge Partnerships to Cross-Promote Your Product Launch
Collaborate with companies offering complementary products. Cross-promotion on a platform like Airmeet expands your audience reach as both companies spotlight their products and engage attendees in lively and insightful discussions. This opens avenues for new connections with each other’s audiences.
Airmeet highlights the benefit of partnering with reputable brands for increased visibility. Such partnerships can be leveraged to discuss other upcoming events, offer branded gift bags for attendees, or even provide virtual attendees with exclusive content access, creating a richer experience for all involved.
4 – Immerse Attendees with a Virtual Reality (VR) Product Experience
Team up with VR specialists to create a virtual realm where attendees can delve into your product using VR goggles. This immersive venture turns your product launch into an exhilarating and memorable affair.
The potential of VR is showcased through varied real-world applications. For instance, one brand enabled supporters to virtually traverse the regions they impact, while another brand created a VR experience allowing customers to explore and customise products in a virtual showroom.
5 – Broaden Horizons with Global Launch and Localized Events
Host localised events in various regions, catering to different languages and cultures, all aligned with their respective time zones. This tailored approach piques local interest and enables a wider international reach, potentially boosting product sales.
The concept of ‘glocalization’, where global products are adapted to local cultures, is a smart strategy. Planning globally but executing locally caters to geographical and cultural differences, maximising the impact of your product launch.
FAQ
To build up anticipation and interest around your product, provide a captivating presentation of what your product offers and generate a conversation to attract coverage and drive revenue.
Give yourself ample time to plan out pre, during, and post-launch marketing efforts to support your upcoming product launch adequately. Work backward from your launch date and take stock of your GTM strategy to determine how long each phase of your strategy will take.
To build up anticipation and interest around your product, provide a captivating presentation of what your product offers and generate a conversation to attract coverage and drive revenue.
Event countdowns build up anticipation and keep your event top-of-mind for prospects, and pre-launch community engagement campaigns draw interest and buy-in from your audience.
A lot can be covered during a product launch event. The main star of the show is, of course, a deep dive into the product you’re launching. But product launch events can also encompass keynote speakers like CEOs or developers, audience Q&As, product demos, and entertainment like live DJs and audience photobooths.
Experience Different was Airmeet’s biggest event to launch and position the platform as the Event Experience Cloud. The event single-handedly produced the highest-sourced and most influenced pipeline that year.
Apple’s Worldwide Developer Conference draws unprecedented interest from developers and consumers alike. They deploy several product launch event tactics such as building a strong event landing page, hosting VIP 1:1’s, and teasing content leading up to the event.
A general lack of adequate advertising and marketing is often the downfall of product launches. If your GTM strategy (or lack thereof) fails to spread the word, generate interest, or appropriately cover the launch, your product launch may fall flat.
Virtual event platforms like Hopin, RingCentral, Airmeet, Webex Events (Socio), and vFairs offer a range of advanced features to support users in hosting virtual product launches seamlessly.
Airmeet’s interactive platform makes creating one-of-a-kind product launch events that engage prospects and grow customer relationships easy. With Airmeet, you can easily build momentum at the pre-launch stage with fully branded features like event countdowns and highly informative landing pages that make information sharing and managing RSVPs a breeze.
Airmeet is built for engagement; with the best networking and engagement features of any virtual event platform on the market, Airmeet allows you to organize the impromptu conversations and networking opportunities that draw attendees to product launch events. Airmeet makes it easy for these in-person benefits to live out in a virtual setting with features like breakout rooms, Fluid Space, virtual lounges, and chats. Host highly immersive, interactive, and engaging virtual experiences with gamification features such as polls, quizzes, and live Q&A. With our in-built options to call audiences on stage with a raise-hand feature, Airmeet’s AX360 events make attendees the star of the show for increased participation and engagement.
Airmeet has you covered with up to 64 intent signals to score leads with strategically placed, attention-grabbing lead magnets like CTA’s. Arm your sales teams to hyper-personalize outreach for maximum conversions for your post-launch strategy and create a memorable product launch event with Airmeet’s revolutionary platform.
Social media channels offer an opportunity to connect with a wider audience. By optimizing strategies like targeted advertising and influencer partnerships, you can maximize brand awareness for your product launch events.
These platforms are easily accessible around the world and help you engage with the audience through compelling content such as teaser videos, behind-the-scenes glimpses, and countdown posts to drive more engagement.
Some innovative ways to create a lasting impression during virtual product launches include
- Incorporating augmented reality (AR) or virtual reality (VR) in the product demonstration
- Provide interactive virtual product tours or demos to engage attendees
- Exclusive access to behind-the-scenes content
- Exclusive offers for event attendees
These strategies can enhance engagement and provide unique & memorable experiences for attendees.
