In fact, organic growth that is rooted in providing value to audiences attracts people who are genuinely interested in your brand, resulting in high-quality leads. In the long run, they are more likely to convert into customers and potentially become brand evangelists.
Let’s look over 10 amazing ways to attract and grow your webinar audience:
1) Define Your Target Audience:
Identifying and defining your webinar target audience is at the core of any growth strategy. It is important to know who your ideal customers are, and what their interests & needs are, so you can take effective steps to reach out to them.
To know your target audience, conduct thorough market research using social media or other tools – define them on the basis of factors like demographics, age, location, job profile, and more.
Also, conduct surveys or polls to understand their interest, needs, and challenges. This way, you will get to know your target market better, which in turn will help you design a memorable webinar experience.
2) Optimize Webinar for SEO:
When it comes to growing an audience base organically, SEO can be your best bet. It helps your site rank higher in Google’s search engine results pages (SERPs). If you want to broaden your reach and attract as many people to your event as possible, search engine optimization is one of the most effective strategies.
Perform thorough keyword research to identify keywords that are related to your topic and the ones your audience is searching for on Google. Include all these in the webinar landing page’s title, description, header tags, and body of the content.
Additionally, build backlinks to build the authority of your webinar page. Try creating external links on high-authority websites, as Google often considers them trustworthy links.
3) Leverage Social Media Platforms:
Social media is a great tool to attract and engage with a wide audience base. It will not only help in creating a buzz about your webinar, but also in engaging your attendees before, during, and after the event.
Utilize platforms like Facebook, Instagram, LinkedIn, & X to promote your event. Create compelling webinar-related posts using eye-catching images, graphics, or videos and upload them on relevant platforms.
Also, make sure to engage with audiences regularly and promptly, by responding to their comments or messages. This active engagement can bring in more registrations, and subsequently increase attendance of your webinar.
4) Use Email Marketing:
Email marketing is a highly effective tool to connect with potential audiences with ease.
According to this post by Forbes, 81% of companies use email as part of their marketing strategy. The fact is that email promotional strategies allow you to directly reach your intended audience with personalized messages, so you can craft a powerful email invitation template, write tailored event content, and send it to your guests.
When done right, email marketing can play a key role in building your webinar audience base organically, as it allows you to provide value to your audience and build trust in them on a personal level.
5) Write High-Quality Blog Posts:
A blog post is a piece of content that is published on a website with the intent to share information. It can also be used to inform audiences about your business, product, and other offerings.
Crafting an informative blog post for webinar-relevant topics can be a highly effective strategy for driving organic traffic to your website.
For example, If you are hosting a webinar on “AI in Digital Marketing”, your blog post can focus on “How AI will change your digital marketing strategies” or “Top AI tools every digital marketer should know”.
Producing high-quality blog posts enables you to boost traffic on the webinar landing page, generate excitement about the webinar, drive registrations, and eventually help your event succeed.
6) Leverage Referral Marketing:
Referral marketing is a strategy that involves encouraging customers to recommend your product/service to their friends, family, and colleagues.
It is also called “word-of-mouth marketing”, which is an incredibly efficient method for gaining new customers for business and fostering loyalty in existing ones.
As per this resource, people are 90% more likely to trust and buy from a brand recommended by a friend.
Friends and family are often seen as trusted sources of information. Their suggestions carry more weight than generic ads or reviews.
You can also encourage your customers to refer your webinar to others by offering them discounts, free product samples, or exclusive access to paid courses.
7) Repurpose Your Webinar Content:
Repurposing webinar content is a great practice to extend the lifespan of your webinar, expand your content reach and create value for your audience. It boosts your organic audience and also helps reinforce your key messages without the need for constant content creation.
When you present the webinar content in various formats, it ensures that your audience easily retains the knowledge they received from the session. You can repurpose content into a series of blog posts, infographics, clips or short videos for social media, podcasts, ebooks, case studies, and email newsletters.
Strategically reusing your webinar material will really help you maximize its value, increase its scope of reach, and strengthen your brand’s authority.
8) Run Contests:
Running a hot contest is a fantastic idea to create a buzz about your webinar and boost its attendance.
Consider hosting a question-and-answer contest with your webinar audience, during the event. Pose questions related to your webinar topic and offer attractive rewards or prizes such as a free webinar registration, a discount, or a gift card to anyone who answers correctly.
By conducting a Q&A contest, you can proactively engage with your audience, encourage them to attend the webinar and gain valuable insights into their specific needs.
9) Live Streaming:
According to this report, 30% of internet users worldwide watch live-streaming content weekly. Going live prior to an actual webinar is a great move to get in front of your audience and engage with them in real-time.
You can connect with a global audience, ask questions, seek feedback, share valuable insights and understand their needs, concerns, & preferences better. Consider live streaming on platforms like Facebook, Instagram, or YouTube as they have billions of active users worldwide.
This way you will pre-engage with your webinar audience, generate excitement about the event, and grow your event attendance.
10) Engage in Online Communities and Forums:
Online communities and forums are digital spaces where people with similar interests or goals connect, interact, and exchange information. Engaging in such a community, forum, & discussion board, and sharing content on topics related to business allows you to directly reach your audiences.
Some popular online community and forum platforms include:
- Quora: Quora is a famous question-and-answer platform used to share and gain knowledge. Users can ask questions, get answers, and discuss a wide range of topics.
- Reddit: Reddit is a social news and discussion platform where users can share links, images, videos, and texts regarding their relevant subjects. It generally works on the voting system.
- LinkedIn: LinkedIn is a professional networking platform that offers discussion groups and forums. It is a highly recommended platform to grow your network and build credibility in your industry.
Conclusion
One of the biggest goals of webinar marketing is to increase the number of attendees and eventually, maximize business ROI. And unless you find a way to make this happen without allocating a massive budget to each event it is not going to be sustainable.
When you provide value to your customers and address their pain points, they are more likely to trust you which makes them stay with you lifelong. Growing your webinar audience organically by keeping attendee needs in mind and enriching them is the most sustainable option.
It can bring a loyal audience and greatly boost lead generation efforts. Whether you host live, automated, hybrid, or on-demand webinars, the strategies and ideas shared here will help you grow your webinar audience and multiply the registration.
FAQs
Organic growth is the process of growing a webinar audience without utilizing paid advertisement strategies. It usually involves relying on strategies such as content marketing, running email campaigns, optimizing webinars for SEO, sharing posts on social media networking sites, etc., to spread the word about your webinar.
It allows you to connect with people who are genuinely interested in your niche and foster long-lasting relationships with them. Plus, you gain organic leads which results in a higher conversion rate.
You can track metrics like website traffic, social media engagement, number of registrations, quality of webinar leads, and conversion rate to assess the effectiveness of your organic growth efforts.
