This tailored approach is essential to making an impact and building a progressive webinar sales funnel. A personalized webinar follow-up strategy helps you, as an organizer, establish a connection with your attendees even after the webinar has ended. Let’s discover 10 effective ideas to personalize your follow-up messages and must-have tools to streamline your post-webinar strategies.
10 Best Personalized Follow-up Message Ideas + Sample Templates
Personalization of webinar follow-up messages can be done in various formats and to serve different objectives. It can be a simple thank-you note, a feedback request mail, or include a call-to-action prompt to directly book a meeting or demo.
Here, we will discover the 10 best personalized follow-up message ideas that you can incorporate into your webinar follow-up strategies:
1. Thank you note
These are usually the first post-webinar follow-up messages that help to establish a positive impression and foster goodwill. Thank you messages show your appreciation and gratitude towards the attendees for taking the time out to be part of the webinar.
Sample template:
Hi [Attendee’s Name], Thank you for joining us for [Webinar Title] on [Date]! We appreciate your time and participation. We hope you found it informative. Stay tuned for our upcoming events. Best regards, [Your Name]/[Your Signature] |
2. Feedback request
Feedback and survey forms are generally used to understand attendee’s experience and views regarding the webinar. These messages can be included along with the “Thank you” note or sent separately as a second follow-up message.
Sample template:
Hello [Attendee Name], We’d love to hear your thoughts on [Webinar Name]. Please take a moment to complete our short survey: [Survey Link] Your feedback will help us immensely in improving our future webinars. Thank you, [Your Name]/[Your Signature] |
3. Webinar highlights & key takeaways
Webinar highlights & key takeaways can be tailored based on attendee engagement and feedback. These highlights can include:
- Topics covered during webinar.
- Important points based on the topics covered.
- Summary of the whole webinar in bullet points.
- Snapshots and video clips of important webinar moments.
Sample template:
Hi [Attendee Name], Thank you for sharing your feedback on our webinar [Webinar Name] with us. We appreciate your participation and engagement. Here are the main highlights from the webinar:
We hope you find these insights valuable. If you have any questions or would like more information, please feel free to reach out. Best, [Your Name]/[Your Signature] |
4. Webinar recordings
One of the most effective ways to personalize webinar follow-up messages is by sharing webinar recordings. These recordings enable attendees to revisit content and catch up on missed or important parts. You can share these recordings in two main ways:
- Use webinar platforms to offer instant session replays, post-webinar or
- Create on-demand and automated sessions from the recordings and share them with attendees.
There might be some webinar registrants who may have not been able to attend on the day of the event. If you’re looking to expand your lead nurturing campaign’s target audience, sharing webinar recordings as on-demand sessions is a great way to reconnect with those registrants and increase the likelihood of conversions, as well as improve traffic on your website.
Sample template:
Example 1:
Dear [Attendee Name], Thank you for attending [Webinar Title]! You can now access the full recording of the webinar at your convenience. Watch the Webinar Recording: [Link to Recording] Regards, [Your Name]/[Your Signature] |
Example 2:
Dear [Webinar Registrant Name]
Thank you for your interest in [Webinar Name].
We noticed that you missed attending the webinar.
Don’t worry, we’ve got you covered! Here are main highlights of the webinar:
[Highlight 1] [Highlight 2] [Highlight 3]
You can now access the webinar recording and visit the content at your convenience. [Webinar recording/On-demand session link]
We look forward to seeing you at our future events.
Regards, [Your Name]/[Your Signature] |
5. Additional resources
Additional resources can help you personalize your subsequent follow-ups. In these messages, you can include materials, like webinar presentations, ebooks, blogs, and pdf files, that align with your webinar topic and provide more information around the same.
It is ideal to categorize these resources based on the prospect’s engagement during webinar chats or surveys as well as responses to your previous follow-ups.
Sample template:
Hello [Attendee Name], Thank you for taking the time to join us for [Webinar Name]. To further enrich your learning experience, we’ve compiled some additional resources for you:
We hope you find these helpful. Best wishes, [Your Name]/[Your Signature] |
6. Call-to-action (CTA) prompts
Call-to-action prompts can be included in the very first follow-up if the attendee seemed highly interested and involved during the webinar. Prompts, like scheduling a demo, booking a meeting with our expert, or joining a one-on-one consultation, can be used as per your follow-up stage.
For attendees with low engagement during the webinar, it is ideal to include CTAs in the later stages of follow-up.
Sample template:
Hi [Attendee Name], Thank you for attending [Webinar Name]. We hope you enjoyed the session. You can now access the webinar recording [here] (link to recording). If you have any questions on [Company Name] or would like to discuss how our solution can help resolve your challenges, please feel free to book a consultation with our experts [here] (CTA for consultation booking). Best regards, [Your Name]/[Your Signature] |
7. Testimonials & case studies
Incorporating testimonials & case studies of your trusted partners, customers, or even speakers and attendees can help you add credibility to your brand and personalize your follow-up messages.
While testimonials from speakers and attendees can be included in the earlier stages of your webinar follow-up sequence, partner and customer testimonials, as well as case studies, will help you personalize your messages in the later follow-up stages, helping you nurture leads post-webinar.
Sample template:
Dear [Attendee Name], Hope this message finds you well. To further illustrate the impact of our solutions, here’s a peek into how [Your Company Name] has helped businesses like yours achieve their goals: Read the full case study here (link to case study). Best regards, [Your Name]/[Your Signature] [CTA to schedule a demo or book meeting] |
8. Updates & other information
Utilizing updates & other information, like new product launches, upcoming events, offers, and discounts, are some of the other ways you can personalize follow-up messages and keep your attendees engaged.
These updates can be included at any stage of follow-up. You can create digital pamphlets, add banners, or share attachments in the messages to personalize the look and feel of the entire message template.
Sample template:
Example 1:
Hello [Attendee Name], Thank you for attending [Webinar Name]. We trust you found it informative and valuable. As we continue to innovate and grow, we want to keep you informed about new product launches, upcoming events, special offers, and discounts. Subscribe to our newsletter to stay in tune with our latest updates. [Your Name]/[Your Signature] [CTA to schedule a demo or book meeting] |
Example 2:
Hello [Attendee Name], Since [Webinar Name], we’ve had some exciting developments:
Learn more: [Link to full update] Stay tuned for more! [Your Name][Your Signature] [CTA to schedule a demo or book meeting] |
9. Upcoming webinar invitation
To maintain a close relationship with the prospect, you can use upcoming webinar announcements and invitations. If it’s a paid webinar, sending personalized invitations with early bird discounts as a follow-up message post your current webinar will create a positive impression on the prospect and offer them a sense of priority.
Sample template:
Dear [Attendee Name],
Following our previous interactions and based on your interest, we are excited to share an exclusive invitation to our upcoming webinars and events:
[New Webinar Topic/Event Title 1]
[New Webinar Topic/Event Title 2]
[New Webinar Topic/Event Title 3]
We’re pleased to offer you an early bird discount. Use the code [Coupon Code] at checkout to save on your registration.
We look forward to seeing you there!
Best, [Your Name]/[Your Signature] [CTA to schedule a demo or book meeting] |
10. Collaboration requests
Collaboration requests as follow-up messages can be personalized in different ways. You can request the potential prospects, like senior executives of large and renowned enterprises:
- To join your next webinar as a speaker
- To collaborate as a sponsor for next event or webinar
You can also create a personalized follow-up message to express your interest in becoming a sponsor at your prospect’s events/webinars that are relevant to your business.
If your webinar attendees were your existing customers, these personalized follow-up messages would be useful for you to establish a personal connection with them.
Sample template:
Dear [Attendee Name], Hope this message finds you in good health. We greatly appreciate your contributions to [Industry Name] and value your expertise. We are excited to extend an invitation to you to collaborate with us as a guest speaker at our upcoming event [Webinar Name]. If you are interested, we would love to schedule a call to discuss this opportunity further. Looking forward to the possibility of working together. [Your Name]/[Your Signature] [CTA to schedule a demo or book meeting] |
Must-have Tools to Personalize Follow-up Messages
Webinar platforms
Webinar platforms, like Airmeet, are essential for hosting webinars and managing attendee interactions. They provide features like registration management, live streaming, audience engagement tools (like polls and Q&A), and real-time analytics.
With their comprehensive features, webinar platforms allow you to:
- Personalize follow-up messages, like incorporating images & links, editing content, and more.
- Tailor your follow-up communications based on attendee behavior, interests, and metrics, such as poll responses, engagement level, and time spent during the webinar.
- Categorize and automate follow-up messages/emails as required.
- Integrate survey tools to streamline feedback management.
- Record sessions and share those with attendees as replays or on-demand videos.
- Integrate webinar platform with the CRM for a smooth flow of data between the systems.
Customer Relationship Management (CRM) systems
CRM systems store attendee information, including webinar attendance history, engagement levels, feedback, and preferences. This data helps in:
- Segmenting and categorizing attendees based on their behavior
- Sending out targeted follow-up messages
- Personalized follow-ups based on data-driven insights
You can also integrate CRM systems with email marketing tools to create, customize, automate, and streamline the overall webinar follow-up process.
Email marketing tools
Email marketing tools offer features like email templates, automation workflows, segmentation, and analytics. These tools allow you to:
- Personalize content with dynamic fields like attendee name and company
- Tailor messages based on attendee behavior and engagement
- Create targeted drip campaigns and A/B testing to optimize engagement
- Nurture leads more effectively with personalized campaigns
- Track campaign performances and refine your approach
- Integrate with CRM systems ensures seamless campaign data flow.
Graphic design/editor tools
Graphic design/editor tools like Canva and Adobe Photoshop help you create, edit, and personalize visually appealing content and design digital assets that align with your webinar theme, like:
- Webinar presentation slides
- Videos and graphics
- Follow-up templates
- Banners and digital pamphlets
- Ebooks, newsletters, and more.
Conclusion
There are typically two ways to reach out to your attendees and prospects post-webinar – via email or LinkedIn. While the formats and length of the message may differ, the aim and the target audience remain constant.
By implementing the right strategies, you can create a more meaningful and effective post-webinar experience for your attendees, regardless of the format used. Leveraging the right tools, such as webinar platforms and graphic design tools, will streamline this process and enhance your ability to deliver personalized, targeted, and relevant content.
The key to successful follow-ups lies in understanding your audience and tailoring your approach to their needs and interests. By doing so, you not only improve your conversion rates but also build stronger, long-lasting relationships with your webinar participants, ultimately driving sustained growth for your business.
FAQ
To plan follow-up strategies for future events, it is important to analyze the effectiveness and success of your ongoing follow-up campaigns. This will help you gauge the attendee’s involvement and engagement post-event.
By capitalizing on this data, you can identify which strategy is working and which isn’t. These insights will help you plan and refine your follow-up strategies for future events.
Follow-up strategies are crucial for turning webinar attendees into customers. A flexible, personalized, and targeted follow-up approach ensures that leads generated from the webinar remain engaged, helping you build an effective and strong sales funnel.
Yes, webinar platforms like Airmeet, Zoho, and Clickmeeting offer free trials. Take a look here to know more about our free trial.
Yes, most email marketing tools provide detailed analytics, including open rates and click-through rates.
