About Company:
Founded in 2014, ComplyAdvantage is a leading AI-driven fraud and anti-money laundering (AML) risk detection company. Their AI-driven solutions provide the insights their customers need to manage their financial crime and compliance obligations effectively.
Trusted by 1000+ businesses across the globe, ComplyAdvantage offers a safer, stronger, and more proactive financial system that compiles information from various sources and is constantly updated with new information about high-risk individuals, entities, and activities.
Challenges with their previous events platform
ComplyAdvantage was using Zoom to host their webinars. Some of the more pressing challenges they encountered included:
- Limited user access and editing capabilities: ComplyAdvantage expressed frustration with the restricted ability for anyone other than the administrator to create and edit webinars
- Dependency on main administrator: Relying on a single main administrator for webinar management was a concern. They noted that depending solely on one individual could lead to disruptions and jeopardize event success if, for unforeseen reasons, that person were to be unavailable.
Expectations and Requirements from Airmeet
Dissatisfied with their previous platform, the team at ComplyAdvantage sought a solution that was not only more reliable, but also offered ample flexibility.
ComplyAdvantage looked to Airmeet for hosting their virtual events, and was keen on tackling a range of challenges and objectives.
The team sought to leverage Airmeet to streamline their webinar hosting process, addressing the following needs:
- Enabling access to other specified team members to create and modify webinars with ease
- Enhancing integration with Hubspot for seamless creation of landing pages and registration management
- Ability to host webinars in multiple formats like on-demand, live and pre-recorded
- Access to robust engagement tools and comprehensive analytics tracking capabilities
Solutions Offered by Airmeet:
Airmeet custom-created a plan for ComplyAdvantage with a variety of unique features, so they could host webinars and virtual conferences exactly the way they envisioned them.
The team at ComplyAdvantage could leverage features, like
- Sequential scheduling of webinars
- Adding co-hosts along with the host, for smooth webinar management
- Customizable landing pages to personalize webinar experience
- Customizable branding elements to enhance event branding
- Options for different event entry formats
- Seamless Integration with Hubspot for registration and data flow
- Engagement and Networking features like chat, Q&A with upvoting, polls, breakout rooms, call-to-action buttons, leaderboards, and one-on-one meetings
- Interactive tools to engage event sponsors, like virtual booths
- Real-time analytics and detailed reporting on attendee and overall event activity
Airmeet also provided event-specific platform training and technical support, tailored for the team at ComplyAdvantage, along with reliable customer support services, offering round-the-clock assistance for speakers, hosts, and attendees.
Positive ROI Impact:
Most-loved Features of Airmeet
API Integration:
ComplyAdvantage utilized Airmeet’s integration capabilities to seamlessly connect with Hubspot for their webinar needs. They found great value in Airmeet’s robust integration with Hubspot.
Landing Page Customization:
This feature enabled ComplyAdvantage to personalize their event landing page to align with their webinar and brand objectives. They could select the layout, incorporate event-specific slides, include social media links, choose their preferred language, and more.
Chat Messages:
The team at ComplyAdvantage highlighted the effectiveness of the chat feature and were thrilled about the high levels of engagement they witnessed with webinars that were hosted on Airmeet.
Custom Email Templates:
With this feature, the ComplyAdvantage team had the ability to customize their event-related emails. From registration to event reminders, they could categorize and personalize their email communications, ensuring a tailored and engaging experience for their audience.
Conclusion:
With Airmeet’s tailored plan, ComplyAdvantage enjoyed a comprehensive solution that catered to their needs. From the ability to incorporate multiple hosts to seamless integration with Hubspot, the team at ComplyAdvantage effectively resolved their concerns.
The virtual event platform’s interactive tools, such as chat and polls, contributed to enhancing the webinar engagement experience, while the availability of branding and custom features empowered ComplyAdvantage to personalize the event outlook and elevate brand awareness.
Airmeet emerged as the solution that not only resolved ComplyAdvantage’s immediate challenges but also provided a platform for their continued success in hosting engaging and impactful virtual events.
