Discover the next big thing in AI! Join AI GTM Spotlight 2024

Meet the marketing veterans from across the globe in a 2hr conversation.

The event has an exciting panel discussion on the future of B2B vs B2C marketing strategies.

Here’s what you will explore in this conversation:

New tools of the content marketing world
How you can drive global audiences, and where will be the future hiring opportunities be?
Stellar case study on marketing campaigns run on a shoestring budget.

B2B vs B2C Marketing: Over the Next Decade

by The Remote Valley

Watch Event Recording

Julie Zhou

Senior Director of Growth, AdRoll

Julie is the Senior Director of Growth at AdRoll Group. Previously she has worked as Product Marketing Manager at Google and has also led growth at Hipmunk & Yik Yak. Alumni of Harvard University, Julie has been in the marketing domain for the past 10 years across various verticals like Organic & Paid Marketing, Content as well as Conversion Rate Optimization. In the past, she has also led marketing for Google’s Street View and nation wide training campaign for Google Display Ads.

Christina Mautz

Chief Marketing Officer & Head of Sales, Moz

Christina Mautz is the Chief Marketing Officer & Head of Sales at Moz. She is an industry veteran & strategic leader with demonstrated success building and leading top-performing global teams targeting commercial (business-to-business) customers across enterprise, mid-market, and small business segments. In the past, she has led various marketing initiatives at Amazon & Yahoo.

Kimberlee West

Senior Product Marketing Manager, Xactly

Kimberlee is a Senior Product Marketing Manager at Xactly Corp. She has over 10 years of experience in B2B and B2C marketing partnering with sales, marketing, customer success, and product teams to build insight-based growth and development plans. As a Product Marketing Manager, she is responsible for building the brand voice and enabling sales for Xactly’s newly acquired products. She is currently heading up the development of Xactly’s Solution Marketing and Account-Based Marketing initiatives

Janani Dwarakanath

Director - Product Marketing, Freshworks CRM

Janani Dwarkanath is the Director of Product Marketing at Freshworks. With 11+ years of experience, Janani is a demonstrated marketing leader in content, brand and conversion rate optimization. In the past, she has led multiple brand initiatives at Cognizant.

Fara Rosenzweig

Head of Content, ManyChat

Fara is the Head of Content at ManyChat. She has 15+ years of experience in the media industry. Her background ranges from broadcast programming to online media. As an Emmy-award recipient, she has been producing, writing and editing content for various outlets over the past several years.